GiftCard Partners Blog

Retaining talent is extremely important for the success of any organization. After a year of working remotely, employees may not be as engaged as they previously were, and the pandemic has completely changed the corporate landscape into an employees’ market. Employees no longer have to fight for positions or accept jobs they don’t love. They now have the flexibility to get a job anywhere in the United States; all they need to do is hop on a Zoom interview from the comfort of their couch, give notice, and they could decide to leave your organization in a matter of days or weeks. 

Healthcare workers continue to face sustained pressure long after the peak of the pandemic. According to an advisory from the U.S. Surgeon General, burnout among healthcare workers reached "crisis levels" even before the COVID-19 pandemic, with 35-54% of medical professionals reporting emotional exhaustion, cynicism, and a low sense of personal accomplishment at work. 

As we approach the holiday season, the traditional office party is no longer the primary way to celebrate and thank employees. Many companies are opting for more flexible, digital solutions to recognize employee contributions, particularly in the era of remote work and distributed teams. With budgets often tightened and in-office camaraderie difficult to replicate, digital rewards—especially eGift cards—are emerging as the go-to solution for end-of-year employee appreciation.

Over the last few years, remote and hybrid work models have become standard practice across industries. In fact, as of 2024, nearly 30% of all full-time employees work remotely, 63% have flexible work arrangements, and 16% of U.S. companies are fully remote. While the urgency of the 2020 pandemic may have subsided, keeping remote employees engaged, connected, and motivated remains a top challenge for HR teams and organizational leaders.

If you’re investing in sales incentives, you want more than activity — you want measurable impact, motivated teams, and clear ROI.