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Innovation Project 2014, discussing the future of the payments industry

The GiftCard Partners team is a week away from packing up again and heading to Cambridge, MA to attend the
Innovation Project. The payments industry event is sponsored by
PYMNTS.com. GCP had the opportunity to attend last year and we are looking forward to this years event. The show will attract power players from all aspects of the payments and commerce world to discuss the future of an industry that is constantly being transformed by mobile devices, the cloud, big data and emerging technologies.

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The All Payments Expo: Where Great Minds Come Together

The All Payments Expo
(APEX) is already in full swing this morning in Las Vegas and the GiftCard Partners team is looking forward to taking part in the discussions, collaboration, and merging of minds throughout the payments industry this week. The APEX allows a forum for Alternative Financial Services, Emerging Payments, Omnichannel Retail Strategies and Prepaid to come together to focus on areas of growth and convergence in payments. GCP was excited about the opportunity to sponsor a unique luncheon and joint session between
Retail Gift Card Association (RGCA) and
Incentive Gift Card Council (IGCC), of which we are members of both. The IGCC
stated, “Both associations share goals in promoting best practices and helping the industry grow and believe collaborating on the topic of B2B will create a powerful learning opportunity and one that will eliminate redundancy and streamline our message between groups.” Let the collaborations begin!

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Gearing Up for the 2014 All Payments Expo

We are two weeks away from the 2014 All Payments Expo that will take place at The Mirage in Las Vegas this year. As regular attendees of the event, the GiftCard Partners team is looking forward to seeing both new and returning faces in the payments industry and speaking with new loyalty, incentive and payment companies who can use gift cards as part of their reward complement. The APEX brings together Alternative Financial Services, Emerging Payments, Omnichannel Retail Strategies and Prepaid all in one location to focus on areas of growth and convergence in payments. Check out more on the APEX

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Supporting a Great Cause with Gift Cards

GiftCard Partners has been a member of the
Incentive Gift Card Council (IGCC) for many years and was excited at the opportunity to help out with their partnership with the Wounded Warrior Project®. We joined many other IGCC members in the IGCC Holiday Gift Campaign to present the Wounded Warriors Project officials with $31,800 in gift cards, ranging from retail, grocery, entertainment and more. In the past four years, the
IGCC campaign has raised more than $100,000 for the organization supporting thousands of injured service members and veterans injured in combat, including providing assistance to their families. To learn more about how you can help donate your time or money to this wonderful cause check out the
Wounded Warriors Project online.

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2013 IMA Summit, Gamification is HOT in Rewards and Recognition

The GiftCard Partners team is in Denver, Colorado this week to attend the
2013 Incentive Marketing Association (IMA) Summit. GCP joins a large number of other companies that are also part of the IMA, and make up this $46 billion incentive industry. We’re excited to meet, share and learn about the latest in this booming field over the course of the next few days. One of the many sessions the IMA will be holding is
Game Mechanics and the Future of Reward and Recognition Programs. The team is excited to learn more about Gamification and how this popular tool in reward and recognition programs has taken off and what the future holds for it in modern business. As it stands now, according to a recent IRF poll, more than 60% of recognition program owners have started implementing gamification. The session will highlight:

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