The B2B gift card market is ever changing, especially in the Business-to-Business or B2B sector of the market. The B2B sector, which includes third party gift cards, loyalty and incentive programs, corporate wellness and more, now stretches to make up a significant piece of the gift card market.
Boots are packed away as everyone heads home from the
IMA Summit 2015 in Nashville, TN, hosted by the
Incentive Marketing Association. The show brought together the biggest names in the incentive industry and gave them a forum to "Connect & Collaborate" with each other. Each session from the 3-day summit encompassed a mixture of the latest trends in the industry as well as plans for the future. Some key highlights from the show included:
The 16th Annual Incentive Marketing Association (IMA) Summit is scheduled for July 26-28. We invite you to connect and collaborate with GiftCard Partners, among many other companies. The 2015 IMA Summit is being held in Nashville, TN and will deliver valuable tools and ideas that will benefit your business and improve your bottom line.
Nearly 90% of employers offer wellness incentives, or financial rewards or prizes, as a means to engage their employees in creating and sustaining a more health conscious lifestyle, according to a recent survey from Fidelity. Rewards offered today are growing from $260 per employee to an average of $521 per employee. That's an increase of 57% from 2009. Learn How Your Company Can Optimize a Successful Wellness Rewards Program
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