GiftCard Partners Blog

Loyalty360 brings us an interesting concept that loyalty programs are often misconstrued as the final parts of what should be considered the small pieces of their make-up, the points, rewards, and deals. In
Changing Times by Phil Rubin, CEO of rDialgoue speaks with us about what’s really important in loyalty: the building of one-on-one relationships with customers. Most retailers and merchants think of points as so central to their customer loyalty, yet Amazon doesn’t have a standard points program, yet they have one of the most loyal customers in the industry.
How does Amazon do it? And, what can you learn from brands that go beyond points and rewards to engender loyalty and trust? Check out loyalty360’s article
Changing Times and their 360 podcast.

As GCP continues to expand our portfolio of gift cards we offer to corporate health and wellness incentive programs; we are always happy to provide you with information that helps pave your way to a healthier and more productive workforce. The Change Agent Work Group published a comprehensive paper (a whopping 75 pages) called Employer Health Asset Management: A Roadmap for Improving the Health of Your Employees and Your Organization, which offers decision makers some great tools to meet the challenges of reducing healthcare costs for their organization. It includes rationale to:

After several turbulent years, many organizations are asking the same question: are my employees disengaged or just discouraged? The distinction matters because morale and engagement are related but distinct drivers of performance. New global data show that engagement has slipped, while morale remains fragile in the face of burnout, turnover and rapid change. Understanding the difference — and how recognition tools like the Engage2Reward™ Gift Card Ordering Platform can support both — is critical for leaders who want to build resilient teams.