GiftCard Partners Blog

As the summer months approach, many employees seek flexibility and perks that align with the season. Companies can capitalize on this opportunity to boost morale, productivity, and loyalty by offering targeted benefits. Here are some key insights and recent statistics on what employees value during the summer and how to implement effective reward strategies.

Open and honest communication in the workplace is essential for building trust, increasing productivity, and improving employee morale. When employees feel comfortable sharing their thoughts and concerns, companies can address issues proactively and foster a culture of transparency. According to a 2023 study by McKinsey, companies with strong communication strategies are 3.5 times more likely to outperform their competitors.

In today's competitive business landscape, employee recognition and rewards programs play a pivotal role in fostering a positive work environment and driving employee engagement. However, despite the prevalence of these programs, many employees remain unaware of their existence, leading to a significant gap between perception and execution.

The Prepaid Expo tells us in the form of this infographic. We know our retailer and merchant gift card clients struggle with many of these challenges. There are additional challenges for those, like our clients, who are selling their prepaid products in the B2B market, and GCP supports and guides them through these challenges and those that will crop up. What % of these strategies and challenges are you dealing with?

As smartphones become more prevalent in the daily lives of consumers, retailers are constantly coming up with ways to reach these consumers in the space where they are spending an increasing amount of time……….on their mobile devices. While systems like Square and PayPal previously targeted small to medium sized businesses, they have moved into the top tier retail space. This will allow consumers to make payments using their mobile device, instead of having to carry around a wallet full of plastic. Due to the increased importance and usage of smartphones, retailers are also making gift cards available through a mobile device more and more frequently. Not only is it easier for the person recieving the gift card to redeem their gift, but it also revolutionizes the way a friend, or employer delivers the gift. There is added convenience on both sides of the gift card. Imagine giving rewards to employees on a rolling basis through a spot rewards program. The employer can deliver rewards witha click of a button to any number of employees in any number of locations. Mobile gift cards are also revolutionizing the mobile retail space and transforming the way people give and receive gifts.
For more information check out this article and interview with Ken Paull, Executive Vice President of ROAM Data, from PYMNTS.com.