GiftCard Partners Blog

How can a health rewards program transform the way healthcare organizations engage with members and incentivize healthier behaviors? In the evolving landscape of healthcare, innovative strategies are crucial to encourage healthy behaviors and improve member engagement. Gift cards from major pharmaceutical brands, integrated through the Engage2Reward™ Gift Card Ordering Platform, have proven to be effective tools in these efforts. Below, we explore two real-life applications of this strategy in managed care and home-based healthcare settings.  

Most companies aren’t ignoring mental health anymore. They’re just not getting results.

According to a Gallup survey, 40% of sampled American workers reported that their job had a negative impact on their mental health. In a post-pandemic world, mental health has become front and center not just for individuals in their private lives, but as a component of their professional experiences.  

Simplifying open enrollment helps employees understand their benefits and make better choices. It's not just about logistics, but also engaging employees. This engagement is crucial, as it directly impacts their satisfaction and perception of the organization's care for their well-being.  

Health plans are under growing pressure to improve member engagement while simultaneously lowering costs, increasing preventive care participation, and supporting better health outcomes. As value-based care models continue expanding, member engagement is no longer simply a communication initiative—it has become a measurable operational and financial priority for healthcare organizations.

For most organizations, healthcare remains one of the largest and fastest-rising benefit expenses. And the challenge is only growing.