Targeting Smaller Workplace Incentives as a Strategy
In this slow recovering economy, trends in the incentive industry are leaning towards caution and scaled back rewards programs. Safety rewards, which used to garner large incentive travel programs, or other large rewards, are now are being scaled back to much smaller incentive rewards programs. According to the latest Incentive Research Foundation survey, incentive rewards program administrators' confidence levels are down to lows not seen since 2008. The survey indicated the following specifically about travel rewards programs:
You Spoke – We Listened! Download the 2011 Gift Card Usage White Paper
GCP serves many kinds of incentive and gift card programs, including corporate health & wellness programs, workplace safety programs, employee motivation and recognition, benefits and sales incentives, and customer loyalty and rewards programs. This white paper is the result of a comprehensive survey and includes gift card usage success stories offered by HR professionals, sales managers, healthcare administrators, non-profit organization managers, and more. You will find this report full of innovative ways to incent and reward your employees, partners, customers, and volunteers to incentivize and build loyalty.
Click here to visit GCP’s 2011 Gift Card Usage Whitepaper page to download
More Good Deeds with Gift Cards
At this time of the year, we can’t get enough news around good deeds, especially when it involves something close to our hearts – our military servicemen. Credit Unions are typically buying gift cards in bulk as incentives to new customer incentives, but this year the Service Credit Union of Portsmouth, New Hampshire is giving for another reason. The Credit Union’s President/CEO Gordon Simmons has awarded 70 gift cards totaling $3,500 to Colonel Paul "Hutch" Hutchinson, commander
Corporate Health & Wellness Watch
Perhaps you have heard about the benefits and healthcare insurance savings for companies participating in health and wellness programs. And, perhaps you understand the benefits of incentives (like gift cards) for desired healthful behavior in order to keep company premiums in check. However, if you are not up to date on the above realities; you may not be in line to include health insurance penalties for those participating in UNhealthy behaviors. What is the next trend for corporate health and wellness programs? It could be falling in the employer's court and cost the employee more out-of-pocket.
Gift Card Marketing as an Advertising Strategy
Retailers' preparation for the holiday shopping season is now in full swing, and as retailers look for last minute ways to boost their year end revenue; gift marketing becomes a very effective option. Gift marketing uses gift cards as a device for loyalty and rewards. Giving bonus gift cards to shoppers for spending a certain amount turns a gift card from a one-transaction device into a revenue boosting loyalty device that keeps shoppers coming back. It shows appreciation and gives the essential value-added incentive that shoppers look for as they shell out their holiday gift spending.
