GiftCard Partners Blog

Digital gift cards are combining the traditional uses of gift cards as currency among gifters and gift receivers, and the cutting edge technology of mobile payments. As mobile payments and mobile wallets because more common at retailer POS, employers can begin to think of digital gift cards as easier solutions to employee reward, health and wellness and safety programs. Here are three reasons digital gift cards are the wave of the gift card future:

The conversation about the workforce in recent years has centered around turnover, hiring challenges, and the competition for talent. But new data suggests a different problem is emerging — and it may be more difficult for organizations to solve.

In a Pivotal Year for Prepaid Rewards, Digital Takes the Lead—Without Leaving Physical Behind

The prepaid industry is entering a defining moment. While gift cards remain a staple of consumer and incentive programs, new research shows that prepaid products are evolving beyond one-time gifting into flexible, digital-first assets that support ongoing engagement, self-use, and long-term value.

Most companies' biggest "cost" is personnel. Manpower is expensive to the organization and the workers always feel they could be making more money. Employees that are less satisfied with their jobs are less helpful to the end consumer, who then spends less with the organization. Keeping your workforce happy is correlated to your profit margins. Offering employees incentives is a great way to set guidelines for employees to work for certain incentive rewards. Based on what behavior is fulfilled incentives can range from a small denomination gift card to a popular retailer such as
The Cheesecake Factory, to a paid vacation, or extra time off. Keeping your employees happy will keep your company healthy.
For more information on why keeping your employees happy can help cover your profit margins check out this article from the New York Times.

It is great in today's business environment to see a large national brand sticking to its roots, what made it successful. Whole Foods is doing just that with its Local Producer Loan Program.