GiftCard Partners Blog

Readers of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine's Platinum Partner Award. The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year. The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

GiftCard Partners has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business, employee success and work-life balance. 

 
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights!
Click on each image to see a larger version open in a new window. Feel free to embed it on your own website with the code below.

Offering branded gift cards isn’t just for major retailers anymore. From boutique spas to fast-casual restaurants to software providers, more businesses are launching their own gift card programs to drive revenue, build loyalty, and reach new customers. Whether you’re selling physical cards in-store or digital codes online, setting up branded gift cards can be a powerful addition to your customer engagement strategy.

GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our
Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it's no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s. Check
GCP's Facebook page for ideas you can use to reward with gift cards, in bulk.