GiftCard Partners Blog

Organizations across industries are increasingly turning to incentives to drive engagement, reinforce desired behaviors, and improve outcomes. Recent industry research from the Incentive Marketing Association provides a revealing look at how incentive programs are evolving and where the market is heading next.

Are you prepared for total immersion into e-tail? Facts to consider if your answer is NO:

I recently posted a response and opposing side to a story called “The Myth of Work Life Balance”, which stated that there was no such thing as this balance, that this idea is a pathetic chase and unattainable. Of course, I scathed out my side, practically offended that a woman would advocate “giving up” our journey to work-life balance; it doesn’t exist. Honestly, I’ve felt a bit unsettled that my attempt at debunking this myth was just one mom’s personal story and perspective and not representative enough of others’ truths. However, my company meeting gives us proof otherwise.