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[Infographic] What Direct Customers Want

Direct customers are essential to business.  GiftCard Partners asked its own B2B customer base what they wanted and the results are all in this infographic. We show you an inside look into the direct customer; including their purchasing habits, the most popular incentive programs, buying habits, category preferences and get insight into their gift card budgets.

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Recognized as one the Incentive Industry's Best Suppliers

Readers of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine's Platinum Partner Award. The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year. The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

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GiftCard Partners Making Work-Life Balance a Top Priority

GiftCard Partners has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business, employee success and work-life balance. 

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[Infographic] U.S. Gift Card Usage Survey

 
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights!
Click on each image to see a larger version open in a new window. Feel free to embed it on your own website with the code below.

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Drive Incremental Sales with B2B Gift Card Program

Why is a B2B Gift Card Program so crucial? Take a look at this infographic to better understand how a well-designed and executed program generates incremental business. A well designed B2B gift card program can help you generate incremental business by:

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