GiftCard Partners Blog

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions:

With the holiday season rapidly approaching, managers, supervisors, and the like are thinking about what to get their employees, clients, and vendors as a holiday gift. The majority of consumers prefer gift cards over other holiday gifts, including cash! Many prefer gift cards over other holiday gifts because it gives them the chance to have an "experience", like going to a restaurant, buying something they have had their eye on, or sharing it with their friends or family.

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.

With the holiday season rapidly approaching retailers are planning for the end of the year buying frenzy. Last year total holiday sales increase by 3%. For the last 9 years, gift cards have been one of the most requested holiday gifts. Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card.

Saying this time of year is busy is an understatement. While it's easy to get wrapped up in the decorations, music, food and everything else that comes with the holiday season, it's also an important time of year to reflect on what we can do for others. This can mean volunteering your time at a food kitchen, helping collect gifts for needing families, or simply making a financial donation. But before you take out that check book it's important to note the growing trend towards gift cards this holiday season. Many nonprofits are recommending donors give gift cards instead of the standard canned foods or teddy bears so that families are then able to go make the purchases for food or gifts themselves. See how these organization are making a difference in peoples lives with gift cards during the holidays: