GiftCard Partners Blog

The recent holiday season proved to be a successful one for Whole Foods Market's children's foundation, as the supermarket partnered with a payments provider to raise more than $100,000 for the nonprofit by selling specific curated gift cards at their stores nationwide.

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions:

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.

With the holiday season rapidly approaching retailers are planning for the end of the year buying frenzy. Last year total holiday sales increase by 3%. For the last 9 years, gift cards have been one of the most requested holiday gifts. Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card.

Saying this time of year is busy is an understatement. While it's easy to get wrapped up in the decorations, music, food and everything else that comes with the holiday season, it's also an important time of year to reflect on what we can do for others. This can mean volunteering your time at a food kitchen, helping collect gifts for needing families, or simply making a financial donation. But before you take out that check book it's important to note the growing trend towards gift cards this holiday season. Many nonprofits are recommending donors give gift cards instead of the standard canned foods or teddy bears so that families are then able to go make the purchases for food or gifts themselves. See how these organization are making a difference in peoples lives with gift cards during the holidays: