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Create Employee Loyalty: What Do They Want?

It's often a conundrum for most employers to create employee loyalty within their company. Figuring out how to motivate employees, keep them happy and prevent them for looking for other employment is a major concern, especially given the diverse interest and priorities between Baby Boomers and Millennials. Where do you start? What would the budget look like, if there even is one? Maybe this will help. Towergate Insurance performed a recent study and created an infographic to try to answer the question,

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3 Ways to Help Millennials in the Workplace

Millennials are an increasing portion of the workforce in America. But employers aren’t sure quite how to handle millennials in the workplace, and often times they can be misunderstood. They are often viewed as job hoppers (but it might just be because they have a constant fear of being let go), they are viewed as overconfident (but they’ve actually had more experience prior to graduation than any previous generation) and employers have a hard time helping them reach their full potential. Fast Company has offers strategies to help millennials in the workplace in their article,  How to Bridge the Gap Between Potential and Performance. Here are my top three:

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Top 4 Traits of Front-Line Retail Employees

Your front line retail associates are often overlooked. The store associates are the people who interact with consumers the most and ultimately have the greatest influence on your brand representation. That’s why it’s critical for you to make the investment in training and education so your employees are representing your brand  as it should be. There are a 
handful of traits that can make truly great retail employees. Here are my 4 favorite traits that create real leaders on your brand's front line.

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Leadership That Listens: Building Momentum Through Action & Accountability

Leadership isn’t just about direction, it’s about connection. While traditional traits like discipline and teamwork still matter, the most effective leaders today are those who act on feedback, build trust through accountability, and keep their teams aligned around a shared purpose. These qualities don’t just keep your business humming, they fuel growth, innovation, and long-term engagement.

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Creating a Sense of Employee Purpose

At a large company like PwC it is a constant struggle to establish employee purpose. Employees don't want to feel like a cog in the wheel on the road to nowhere. They want to see their impact and want to have purpose in their job, whether they are in an executive management meeting or filing papers in the mailroom.
So how do employers work to establish purpose at work? Here are a few ideas that came from
PwC's recent summit on social purpose that could have a positive impact on an organization, large or small.

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