GiftCard Partners Blog

You may find it easy to attract new customers with the lure of incentives, deals or promotions. BUT, are you keeping them after that? A recent Forbes article,
Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now, explains that spending all that effort and time bringing in new customers may be costing you a lot more than it would keeping an existing one- in some cases 6 to 7 times more! Of course attracting new customers is a crucial part of your loyalty program that should not be abandoned but a healthy balance between attracting the new and nurturing the current can spell success for your loyalty program as a whole. Recognizing your current customers in a unique way can give them that sense of ‘special’ treatment that encourages them to stick around: Try Saying Thanks - Sounds simple enough but it’s sometimes forgotten that a thank you goes a long way. Try sending a ‘Thank You for Your Loyalty’ email to customers who reach the one year mark, five year mark, etc. Customers don’t always need an incentive or reward for being loyal, just a little appreciation. Use holidays as a way to appreciate your current customers- Sending out gift cards to
The Children’s Place on Mother’s Day, gift cards to
1-800-Flowers on Valentine’s Day, or gift cards to
CVS/pharmacy on a customer’s birthday shows how much their loyalty means all year round. Take the time to take a special interest in your customer, it’s got its rewards. Check out Forbes,
Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now to get more ideas on keeping your customers close.

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.

Many employers look to employee loyalty as an expectation, rather than an organizational goal. However, for employees, loyalty is viewed as quite the opposite; something that an organization should earn through mutually beneficial working conditions and effort committed. Here a 5 keys to earning employee loyalty and retaining a more productive and sustainable workforce.

The infographic below reflects a recent survey from Mercer of 2,400 people that represent a microcosm of the American workforce. Since almost one in three people are looking to leave their jobs, it is important to know who is most likely to be looking to move on, and why. An employee’s retention and  satisfaction leads to their loyalty, so pinpointing and fixing those issues will be financially efficient and better for themorale at your organization. Loyalty and retention rates can be boosted by implementing an employee loyalty program, offering small incentives, such as small denomination gift cards to employees as loyalty rewards, or as a carrot reward for employee retention. Check out this infographic as a start to figuring out your organizations weaknesses and turn them into strengths. Providing employees support, career development, recognition and rewards can minimize turnover and increase loyalty. Knowing which populations are most likely to be looking to leave is a good way to start working to maximize employee loyalty.