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GCP’s Top B2B Gift Card Brand Goes Undercover to be the Best

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client
Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.
GiftCard Partners prides itself in offering America’s top gift card brands to
loyalty & rewards programs, health and wellness programs, and corporate incentive programs and we love to see our brands in action. Check out Boston Market’s Chief Brand Officer go undercover, to protect one of their core values – “Love to Serve”. This reality show is entirely entertaining and at times, shocking and sweet, as
CBS.com’s Undercover Boss features Boston Market’s path to improve. Watch the full episode and see a few lives change in big ways for each of the great employees featured. On a personal & professional level; I find Sara Bittorf’s commitment to her marketing & brand protection responsibility very brave and really inspiring. Sara - You rock! Not just because we work with Boston Market, but you embody the commitment and risk that marketers need to take to protect the companies they care for and work hard for. Follow this show on Twitter
@undercoverboss1 and follow Boston Market @bostonmarket


Topics: B2B Gift Cards, Employee Recognition, Gift Card Incentives, Gift Card Trends, Health & Wellness, Retailers & Merchants, Rewards & Loyalty, Employee Engagement, Employee Rewards, General, Employee Incentives & Engagement

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