GiftCard Partners Blog

It’s been a little over a year since the Speedway acquisition of Hess Retail Network, and executives are excited that the conversion to the Speedway brand is “significantly ahead of schedule”. Nearly 1,000 of the 1,245 Hess locations have been rebranded to Speedway and 240 have been remodeled or are in the process of being remodeled.

Technology is part of all of our lives and, if you haven't already, it may be the right time to add technology to your rewards program. Technology can help integrate rewards into existing HR systems, integrate your rewards program into your employees’ consumer behaviors, and eliminate some of the cost of the program. Here are HR.BLR.com’s“ 4 C’s” for integrating technology into employee rewards.

Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:

Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call, AutoZone CEO William Rhodes said,