GiftCard Partners Blog

Loyalty program enrollment is at an all time high in the U.S. so it seems like the right time to go through some key statistics related to loyalty programs. We've broken the stats down into three key areas that consumers are most focused on in the loyalty space.

Whole Foods Market is taking their corporate responsibility beyond their high quality, all natural foods and working to solve global poverty. Whole Planet Foundation was borne out of Whole Foods Market’s desire to give something back, while focusing on the persistent problem of world poverty and hunger. The Whole Planet Foundation and Whole Foods Markets have hosted a series of small community events throughout the country like craft fairs and concerts and have raised $4.6 million toward a microlending campaign, no no plans to slow down any time soon.

The better the choice, the more apt the person is to be active in the loyalty or incentive program, pursuing the desired behavior in order to earn the reward. Loyalty program participation is a problem for many companies. According to the Colloquy Loyalty Consensus released in February 2015, the average household is “involved” in 29 programs, but active in only 12.1.

Employees are your brand. They are the ultimate liaison between you and your customers. No customers, no business, so it's critical to make an employee investment and consider it an investment in your brand. In order to ensure your employees are the strongest representation of your brand you must create a culture of employee engagement. Here are three ways to do that.

Leadership isn’t just about direction, it’s about connection. While traditional traits like discipline and teamwork still matter, the most effective leaders today are those who act on feedback, build trust through accountability, and keep their teams aligned around a shared purpose. These qualities don’t just keep your business humming, they fuel growth, innovation, and long-term engagement.