GiftCard Partners Blog

Women put employers in a unique position as far as employee loyalty is concerned. Women show trends of too much loyalty to their employers. As a result, their pay scales end up lower, their benefits packages end up in unconventional proportions and they can end up unsatisfied and even bringing ultimatums to their employers. Here are three pieces of women's loyalty to pay close attention to in order to ensure fair compensation and full employee loyalty and satisfaction.

Encouraging employee initiative goes beyond mere leadership; it means creating an environment where proactive behaviors are acknowledged and rewarded, benefiting both the individual and the organization. Empowering employees to take action and contribute actively not only enhances productivity but also nurtures a culture of innovation and growth. Here's a comprehensive approach to cultivate a culture of employee initiative and empowerment within your organization.

We write a lot about utilizing gift cards for employee recognition in this space because frankly they're a great way to recognize your employees for great work on a limited budget. But all of our effort to convince you is for naught if employee recognition programs are not implemented correctly within your organization.
Here's the concern,

Casual Fridays are nice, free snacks are great, beer cards on Fridays, awesome. However, giving employees work perks that save them money and time aren't always good enough when the goal is raising employee loyalty. Here are a few unique work perks that are a great was to push your loyalty program over the top and keep your employees sticking around for the long-term.

This topic is really exciting for us at GiftCard Partners. In the past we've reference the growing popularity of non-cash incentives in the marketplace, highlighting statistics from the 2013 study from
Incentive Federation Inc. and
Aspect Market Intelligence's
Incentive Market Study. The 2013 study touched on the popularity of non-cash incentives, stating that 74% of businesses use non-cash options to recognize and reward key audiences in the form of incentive travel, merchandise, or 
gift cards. Now 
new research by the
Incentive Research Foundation (IRF) and Aspect Market Intelligence, conducted for the
Incentive Gift Card Council,  is showing how non-cash incentives (specifically gift cards) are still hot, hot, hot. The study highlights the continued preference for gift cards in a variety of programs, with the largest companies using them at a rate of 56%. So what are these gift cards being used for? Of the companies using gift cards, 67% are using them for employee incentives, 38% for sales incentives, 30% for customer rewards, and 8% are allocated to channel incentives. As gift cards continue to be a staple for rewards and incentives, with goals to foster motivation or drive engagement, acquisition, retention or loyalty, it's safe to say they're here to stay. Does your company use gift cards in any of their programs? If so, we'd love to here more about how. And if you're looking to add gift cards to your programs check out our gift card brands
here.