GiftCard Partners Blog

We all learned in Psych 101 about
Maslow's hierarchy. The same way that you can't worry about your safety if you can't breathe, employees can't focus on their work if there is no employee motivation. When employees become stagnant in their positions they start to focus on everything but the task at hand, not to mention focusing on finding other more motivating job opportunities. Below are Brian Ward's, co-founder of Affinity Consulting and Training Inc., 
seven key motivators. Employee motivation fits these criteria in a unique way.

Employee development is an underutilized human resources tool. Putting an emphasis on manager coaching and development at all levels of an organization can be the best way to build a great culture and make your organization a great place to work. Employee development begins with clear and open communication, giving employees the resources they need and giving employee autonomy where possible. Avoiding micro-managing in favor of long-term employee development not only makes your workforce stronger as individuals, but it breeds a culture of loyalty, trust and advancement. As you can see below,
only 46% of employees feel that their managers communicate openly and clearly. Ensuring that employees are getting honest feedback and that expectations are being set and communicated appropriately are two of the most important things a manager can give an employee to help further develop their careers. A solid foundation will lead to a long future for your employees and your organization. When employees are happy, satisfied and feel like they not only work each day, but learn and improve, productivity and job satisfaction also improve.

According to recent studies in the U.K., employees would rather be recognized for their professional accomplishments and have a solid benefits package then get paid a higher wage. Is it possible that our neighbors across the pond are on to something we can apply here? We can all agree that it feels great to get recognized by your boss for a job well done, almost more than getting that paycheck we all expect twice a month, however, could it be true that we might all pass up a raise for some good old fashion employee recognition. These numbers seem to indicate that if Americans are anything like Brits, we would:

Employee retention is a hot topic in a job market where there’s no such thing as a “company man” anymore, and changing positions every 2 years has become the norm. For employers, employee retention should be a top priority for any HR staff because frankly, new employees are expensive. Between onboarding, training, manager’s time lost, break in team rhythm and potential costs of signing bonuses, relocation or travel and new employee socialization taking on new employees are expensive. Check out the infographic below for a full breakdown of why making employee retention a priority can help keep your organization in the black for the back half of the year. Employee rewards programs can often fall victim to budget cuts, or not get approved at all due to lack of executive buy-in. However, make smaller investments in employee rewards like gift cards or extra time off can actually provide ROI, not only in the saved cost of employee retention but also in increased productivity and further employee motivation across your entire workforce. Positioning employee rewards programs as promoting employee retention, and even the “lesser of two evils” can help any executive see the benefits of employee retention vs. employee on-boarding. Thanks to 
SHRM.org for this great infographic on the ROI of Employee Retention

As we head into the 2024 holiday season, gift cards remain a significant part of retailers’ strategies. The industry has seen incredible growth over the years, and the trend is far from slowing down. With the global gift card market projected to reach over $1.4 trillion by 2027, retailers are paying closer attention to new trends that can enhance customer experience and drive sales during the busiest shopping season of the year.