GiftCard Partners Blog

When it comes to business, retention is everything.
Returning customers cost less to market to and spend more money on any given purchase. That means that building customer loyalty is one of the main keys to success. But there are a few concepts you may be missing surrounding customer loyalty.
1. In-Store Money Back Rewarding customers with credit to your own company will both make the consumers happy, while encouraging them to keep spending at your company at the same time. REI
offers it's members 10 percent off, which they receive back in an REI credit at the end of every year.
2. Personalization and Customization When it comes to showing customers that you care, personalization and customization are everything. The
80/20 rule says that about 80 percent of your business comes from 20 percent of your customers. It's for this reason that it pays to go the extra mile to add a personal touch for your customers. 
Tesco, for example, collects data and uses it to create  segmented promotions, specific to individual consumers. These promotions are based on a customer's buying habits and the odds of them returning again in the near future.
3. Gift Card Loyalty Programs Gift card loyalty programs are a great way to ramp up your customer retention rates by rewarding consumers for their loyalty. At GiftCard Partners, we work with you to help reward customers with gift cards to some of the leading retailers on the market. Because of our flexibility and bulk discounts with gift cards to some of the most popular brands out there, we are one of the nation's largest developers of B2B gift card programs. For more information about our customer loyalty programs,
visit our program page today.

Every organization wants to maintain loyal customers and employees. How a business goes about this large task can vary in tact and effectiveness. Organizations of all kinds spend untold amounts of money on loyalty program implementation for both customers and employees. However, many organizations don't spend the time learning the loyalty they lose, or fail to maintain. Organizations get so caught up in trying to activate loyalty programs that they often fail to check up on them and ensure that they maintain the captive audience they seek to create. Making even small adjustments can significantly improve a customer or employee's experience. For instance, Virgin Atlantic implemented a system to allow passengers to order food and beverages from screens at their seats. This improved a customers (often miserable) flying experience, and made the flight attendant's job easier. Less sweeping up and down the seats to see if anyone needs anything makes the employee and the (potentially) loyal customer coming back for a more serene flying experience. Virgin tested the program and uses the data from the engagement to measure loyalty and quality of customer experience. Are you doing everything you can to measure your customer and employee experiences?

At GiftCard Partners, we strive to provide incentive and loyalty options featuring cards to the most popular brands on the market. One of our top-selling brands is The Cheesecake Factory, a restaurant known for its delicious food, Earth-shattering cheesecake and, of course, its homey, welcoming feeling. With over 30 years as a casual dining restaurant, The Cheesecake Factory uses fresh ingredients on over 200 different recipes. 

Because  The Cheesecake Factory gift cards can be used at any of the restaurants, nationwide, they make for a convenient and popular reward at countless loyalty, reward or incentive programs. At GiftCard Partners, we offer these cards to businesses of all sizes. That's why we have two options when it comes to ordering gift cards from The Cheesecake Factory:

For small businesses... We know how tough it can be to find reasonable prices as a smaller business. Because smaller companies sometimes miss out on discounts that larger ones get from buying in bulk, we want to make your gift card purchase as affordable and convenient as possible. That's why we offer:

In the past decade, payment infrastructure has quietly evolved, but the change is reaching a tipping point. What was once a back-office concern for banks now plays a direct role in how brands engage customers, issue incentives, and deliver value in real time.

We rarely do this. Our focus is on B2B gift cards and how employee/employer relationships can be improved through various HR programs. But we have such a compelling example of one of our brands doing right by its customers and promoting loyalty through employers. Here are a few ways Auto Zone is promoting loyalty to its customers and helping employers promote loyalty too: