Whole Foods and Instacart recently announced plans to launch in several new markets this year, building on the current 17 metro areas that customers are already able to use Instacart to order groceries from Whole Foods Market stores. By the end of 2016, 50% of Whole Foods Market stores nationwide will be available to Instacart shoppers.
2016 is looking to be a huge year for the organic foods industry. And as the world's leader in natural and organic foods, Whole Foods Market is no exception. The organic foods giant is rethinking its business model and revamping its brand to stay competitive with a slew of new competitors. Whole Foods ended 2015 with over $15 billion in sales, and their growing competition can likely be attributed to their own success. Whole Foods Market CEO, John Mackey recently commented,
Whole Foods locations will be increasing almost three-fold in the coming years. America's healthiest grocery store saw an 8% increase in sales in their third quarter, a record $3.6 billion. Strong cash flow and increased revenue have allowed room for this expansion. To start, Whole Foods has recently signed 8 new leases for both Whole Foods Market and the first opening of 365 by Whole Foods Market Stores, expected to hit the scene in 2016. 365 by Whole Foods is a new convenient and affordable way to get all the food you crave, 365 days a year. Grocery staples, fresh produce, prepared foods and more with the same quality standards as a typical Whole Food store.
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