GiftCard Partners Blog

Whole Foods Market’s strategy to build brand awareness and traffic with their first-ever national ad campaign has been generating buzz and awareness, with 8 out of 10 customers having seen the ad in some format. The campaign has been performing at its best with Whole Food Market’s key demographic: adults 40 and under with children in the household.

For the 18^th time, Whole Foods Market was recently listed as one of Fortune’s 2015 “100 Best Companies to Work for”. Coming in at #55, this honor demonstrates a high level of trust between employees and management.

Consumers have begun an organic transition into mobile payments and digital currencies. They are slowly filing cash, check, and credit cards right into the history book, next to the floppy disks and video tapes.

LoyaltyOne recently took a deep dive into incentive programs and what exactly attracted millennials to them. There study found that the majority, falling into a range of 18-29 years old, identified in-store experience as a top factor when it came to joining grocery-store reward programs. These in-store experiences also seem to go hand-in-hand with health and nutrition.

In hoping to prove the value of whole grocery, Whole Foods Market is launching its first ad campaign this week. Crazy, right?