GiftCard Partners Blog

The latest big news from Whole Foods Market isn’t just the fact that they set another sales record in the second quarter, the grocery chain also just announced that they are launching a new store concept that is specifically targeted to the Millennial shopper. The company says it is building a team that plans to focus exclusively on this new concept and is currently negotiating leases. Whole Foods Market plans to begin opening stores next year.

Whole Foods Market is taking their corporate responsibility beyond their high quality, all natural foods and working to solve global poverty. Whole Planet Foundation was borne out of Whole Foods Market’s desire to give something back, while focusing on the persistent problem of world poverty and hunger. The Whole Planet Foundation and Whole Foods Markets have hosted a series of small community events throughout the country like craft fairs and concerts and have raised $4.6 million toward a microlending campaign, no no plans to slow down any time soon.

Consumers have begun an organic transition into mobile payments and digital currencies. They are slowly filing cash, check, and credit cards right into the history book, next to the floppy disks and video tapes.

LoyaltyOne recently took a deep dive into incentive programs and what exactly attracted millennials to them. Their study found that the majority, falling into a range of 18-29 years old, identified in-store experience as a top factor when it came to joining grocery-store reward programs. These in-store experiences also seem to go hand-in-hand with health and nutrition.

In hoping to prove the value of whole grocery, Whole Foods Market is launching its first ad campaign this week. Crazy, right?