GiftCard Partners Blog

On Thursday, Aug. 4, four industry experts engaged in a candid discussion about the wellness incentive market. With four out of five employers offering wellness programs with the expectation of reducing health plan costs, there is a lot of pressure on the industry. However, if wellness incentives are not well executed, the return on investment benefits for employers will not be recognized. So who can you turn to for guidance through an evolving industry? Meet the panelists:

Corporate wellness programs have been around for a while, in fact, approximately 76% of companies have implemented a corporate wellness program or resource. But like most new ideas, there comes a point where things evolve, and that time for corporate wellness programs is now. Take a look at how corporate wellness has already changed what the future holds for wellness and how it could effect to your program.

The scope of employee wellness has more or less stayed the same over the last five years since wellness programs have gained popularity. Employee wellness has always been focused on physical health, biometrics and insurance premium discounting.

Two new federal privacy rules for employer wellness programs were recently issued. The rules outline how employer-based wellness programs must handle the health information they request and receive from employees and their spouses. These rules come into place as growing concerns for employee privacy have been surrounding wellness programs.