Subway Chief Marketing Officer, Tony Pace, recently sat down with QSR Magazine to discuss the importance of healthy eating and healthy living to Subway's message and marketing strategy. A healthy product is the basis for how Subway conducts its business, and how it enters the homes and lives of millions of Americans, and through a partnership with the American Heart Association Subway is proving to America that you do not need to sacrifice flavor to eat right. Pace discusses their strategy from using fresh regional ingredients, to selling healthy food without scaring off consumers. Subway is unique in its healthy sandwich message, and it truly cares about the health of its consumers. Do you think America may have less of an obesity crisis if more restaurants promoted quick, healthy, delicious food like Subway?
To read the entire QSR Magazine Interview with Tom Pace click here.
