Photograph by Virgil Bastos for Fortune
The Cheesecake Factory has been raising the bar for the upscale casual dining industry, seeing 17 consecutive quarters of increased same store sales. This is a very important metric in the dining industry. The CEO, David Overton, of the now 169 location chain, recently sat down with Fortune 500 as they kicked off the relaunch of fortune.com.
One of the biggest food trends in general is a push for healthier eating. Examining exactly where food is coming from, using antibiotic free farmers, and having better food overall. The Cheesecake Factory understands this movement for healthier eating and has started acting on it by adding kale, quinoa, and even beets to their menu.
The Cheesecake Factory has also been quite successful with store openings. In the past they would only look at 10,000 square foot restaurants, but recently they have seen much success in opening smaller units in smaller cities. The demand in those smaller cities for The Cheesecake Factory is vast, and they are doing incredibly well. Mall locations have also had sales growth of about 2%. Many large name department stores will wait to sign on with a mall location until they know The Cheesecake Factory is on-board as well. The Cheesecake Factory is usually the #1 restaurant choice of mall owners!
Read more of David Overton's interview here at Fortune.com!
Now is the perfect time to add The Cheesecake Factory to your corporate program! The Cheesecake Factory gift cards can be used at any of their restaurants nationwide, making them the perfect offer for corporate rewards and employee incentive programs, customer loyalty rewards and incentives, and fundraising programs. Volume discounts are also available, click here to learn more!
