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Plus is Equal: The Bold Lane Bryant Campaign

Posted, by Jennifer DiPietro
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Plus is equal, the bold new campaign from Lane Bryant, tells us it’s time to celebrate and represent all women equally no matter their size or shape. Over two-thirds of U.S. women are size 14 to 34, and almost all of those women feel that the retail fashion industry is ignoring their fashion needs. The creative for the campaign was shot by renowned fashion photographer Cass Bird and has been featured in major news outlets, magazines, and websites including VogueGlamourRefinery29PopSugar, The E! Network, and the 67th Emmy awards. The Plus is Equal campaign follows up a strong #ImNoAngel campaign Lane Bryant ran this past spring, which earned over 16 billion media impressions worldwide.

Ashley Graham Plus is Equal“Size shouldn’t matter when you’re talking about a woman who just wants to be fashionable,” said model Ashley Graham.

The campaign is also alive and well on social media using the hashtag #plusisequal. In conjunction with the social campaign and media impressions, a billboard app has been created that allows users to superimpose themselves onto an image of a billboard. That image can be shared on social media to serve as a manifestation of the message that all women deserve an equal representation.
Join the campaign – spread this message on twitter
67% of U.S. women are size 14-34. #Vogue, #Glamour, #HarpersBazaar Join us to represent equally #PlusIsEqual http://thndr.it/1NHVWvD

Topics: Retailers & Merchants, Lane Bryant campaign, Lane Bryant Plus Is Equal

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