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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Can Employee Incentives Go Too Far?

Employee incentives can be great when offered and given at the right cadence and the right size for the occasion. According to a new study by the  Association for Psychological Science's Minds for Business, people who had been promised a higher reward for completing a task and thus had heightened levels of dopamine in their blood, had more difficulty completing simple tasks. This definitely seems like a long shot with a lot of extrapolating. However, the same theory could apply to employee incentives. If employers offer too much in the way of incentives for employees, employees can be so blindly driven by the incentives that the quality of their work falters because they lose sight of organizational goals and get so focused on the incentives at hand. You can avoid this situation by offering small "spot" rewards that come as a surprise to employees and are not pre-announced. When employees don't expect a reward, they are driven by their goals and company missions, not a reward they never knew was coming. Keep it simple and small to keep your employee incentives effective.
To learn more about the study or how to keep your employee incentives in check, head over to Inc.com.

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Integrating Employee Advocacy into Your Marketing Program

Integrating employee advocacy and collaboration is a great way to build camaraderie across teams and encourage employees to work together no matter what department they work in or who their boss is. The same goes for departments and areas of your organization. Employee advocacy is extremely effective when working to amplify your marketing program.

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When Work-From-Home Can Help Your Business

Normally work-from-home policies are tight at small and large companies alike. But would a winter like this one be enough to change employers' minds? At GiftCard Partners, we all work from home every day, and while we understand that doesn't work for everyone, here's a compelling case for a work-from-home policy that allows employees flexibility and employers increased productivity. Here's a weather-related take on employees working from home:

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The Power of Mom: How to Boost Brand Awareness & Repeat Business

In the bustling world of consumerism, one demographic holds a significant sway over household purchases, brand loyalty, and repeat business: moms. These influential decision-makers not only drive a substantial portion of household spending but also play a crucial role in shaping brand perceptions and driving repeat purchases. To harness the full potential of this demographic, brands must prioritize engaging moms with tailored strategies that foster brand loyalty and drive long-term growth.

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Training to Promote Workplace Safety

Workplace safety programs can save your company untold sums of money. The larger your workforce the more important it is to ensure the safety of your workplace. An innovative new wave in safety training is emerging that makes your workplace actively prepared for any situation that could arise. Using basic employee training in CPR, AED use and first aid can mitigate safety incidents by empowering employees to "take matters into their own hands." Employees who volunteer to be trained from the American Red Cross deserve recognition from their employers. While the skills are equally valuable to the employer and the employee, it is up to an employer to recognize employees who are willing to step up to make their workplace a better place. Rewards for employee recognition do not need to be large lavish vacations, or even days off. Employees who choose these types of added responsibilities should only need a pat on the back. Try small denomination gift cards from popular brands like
Crutchfield to help them spruce up their home,
Boston Market to treat employee's families to dinner or
Speedway to help them curb the rising cost of the fuel that likely helps them get to work in the morning. Dedicated employees will dedicate themselves to safety. Make sure you take the opportunity to say thank you.

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