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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Gift Cards Are Popular Picks for Spring/Summer Gifting

As the Spring and Summer gifting season approaches, business and organization owners should take note: gift cards are set to be the go-to choice for 2024. Whether it's for Mother's Day, weddings, Father's Day, graduations, or Teacher Appreciation Day, gift cards offer a convenient and appreciated solution for recognizing important occasions.

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3 Keys to an Effective Employee Safety Program

An employee safety program can be tough to implement and even tougher to get employees actively engaged in. An effective employees safety program can be a sound investment that keeps your workforce safe and mitigates risk of workers compensation cases. Here are three ways you can ensure the implementation of your employees safety program is effective.

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Employee Health Program ROI is Stunning [INFOGRAPHIC]

Employee health programs help your organization save money. I'll let the infographic below speak (mainly) for itself but the multi-faceted savings an employee health program can gain will surprise you...and your boss. Between reduced employee absenteeism, medical cost savings, and overall reduction is health costs, savings can be as much as $6 for every $1 a company invests. Employee health programs see results in wellness and biometrics as well. Reduction in preventable conditions like high blood pressure, high cholesterol, diabetes and high-risk activities like smoking is another way health programs are proving their investment to employers and employees alike.

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Increasing Company Profitability with Wellness Programs

In today's corporate landscape, employee health is a top priority for organizations seeking to maintain a productive and thriving workforce. With conditions like diabetes affecting millions across the United States, the need for proactive measures to address health issues has never been more critical.

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Gift Cards Remain A Retail Staple

In the gift card industry we know gift cards are awesome. Gift cards are flexible for recipients, easy for gift givers and ensure that the end recipient gets the gift they ultimately want. Now, the consumer public is showing that they agree with us. A recent survey by the Retail Gift Card Association shows that over two thirds of the U.S. population plans to buy gift cards through the spring and summer gift period. Here are a few other highlights from the RGCA survey.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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