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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Visa® Reward Card: Elevating Wellness, Performance, and Social Impact in Q3

What if your wellness program could do more than boost your employees' health and morale? What if it had the power to change lives, both within your organization and in the communities you serve? As we stand on the threshold of the third quarter, business owners and leaders, like you, are presented with a remarkable opportunity to breathe new life into their employee wellness initiatives. But this isn't just about routine well-being efforts; it's about harnessing innovative tools, like the Visa Reward Card, to drive a positive transformation that goes beyond the office walls.

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Gen Z at Work: How to Manage & Motivate Generation Z in the Workplace

A new generation is stepping into the professional world with fresh perspectives and unique expectations. Generation Z, born between the late 1990s and early 2010s, is not just another cohort in the workforce; they are digital natives, social justice advocates, and flexibility enthusiasts.  

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How to Increase Productivity in the Workplace with Gift Cards

As we approach World Productivity Day on June 20th, a day recognized by the United Nations to focus on improving how we work and live, many employers are interested in increasing productivity in their workplaces. However, increasing productivity does not mean a promotion of “hustle culture” or a breakneck pace that leads to employee burnout.  

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Boosting Medicare Member Engagement with Gift Cards: A Winning Strategy

What if there was a powerful tool that could significantly enhance Medicare member participation and satisfaction? The 14th Medicare Star Ratings, HEDIS®, Quality & Risk event emphasizes the critical role of both member and provider engagement. This article explores the power of gift cards as incentives to boost Medicare member engagement, providing practical solutions and real-world examples to illustrate their effectiveness. 

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Effective Safety Incentive Programs: Dos and Don’ts

2.8 million cases were recorded of nonfatal injuries and illnesses in United States in 2022, averaging about 10 days away from work per incident of injury or illness.  

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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