Deborah Merkin
Recent Posts
Beat Time & Manager Barriers: Unlock Engagement with Employee Upskilling
If it feels like every conversation in HR and leadership circles revolves around upskilling lately, you’re not imagining it. The pace of change is dizzying: by some estimates, about a third of the skills needed for the average job have changed since 2021, and the World Economic Forum thinks almost 60% of the global workforce will need to be reskilled by 2030.
How to Support Employee Health & Wellness with Gift Card Incentives
Health and wellness programs are one of the few employee programs that benefit both employers and employees directly. These programs lower healthcare costs for both parties and provide benefits to physical, mental and financial well-being that allow employees to bring their best selves to work every day.
Utilizing Visa® Reward Cards to Amplify Support for Nonprofits on International Charity Day
As International Charity Day approaches, nonprofits worldwide are gearing up to make a difference. But what if there was a way to amplify their impact and engage supporters in a more meaningful way? Enter Visa® Reward Cards, the innovative tool revolutionizing charitable giving. This article delves into the ways in which nonprofits can leverage Visa Reward Cards on International Charity Day to amplify their missions and achieve their goals.
Gift Card Marketing for SMBs and Mid-Market Retailers
Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.
Retail Success Strategies: 6 Exceptional Gift Card Experiences
Gift cards have become a popular choice for shoppers, offering flexibility and convenience for both givers and recipients. In 2022 alone, the US gift card market generated $499.4 million in revenue and is expected to continue growing 8.2% annually (Gift Card Statistics - 2023: Market Size & Consumer trends. Capital One Shopping. 2023, December 4)
In a thriving gift card market, it's crucial for retailers to deliver exceptional gift card experiences to stand out from the competition. By optimizing their gift card programs and providing a seamless customer journey, retailers can tap into the revenue opportunities offered by this growing market. In this blog, we will explore key strategies and best practices that can help retailers create outstanding gift card experiences.
