GiftCard Partners Blog

Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.

Gift cards have become a popular choice for shoppers, offering flexibility and convenience for both givers and recipients. In 2022 alone, the US gift card market generated $499.4 million in revenue and is expected to continue growing 8.2% annually (Gift Card Statistics - 2023: Market Size & Consumer trends. Capital One Shopping. 2023, December 4)

In a thriving gift card market, it's crucial for retailers to deliver exceptional gift card experiences to stand out from the competition. By optimizing their gift card programs and providing a seamless customer journey, retailers can tap into the revenue opportunities offered by this growing market. In this blog, we will explore key strategies and best practices that can help retailers create outstanding gift card experiences.

Is employee loyalty a priority for your organization? Recent studies show that only 32% of full- and part-time employees are engaged, while 17% are actively disengaged (Gallup). This lack of employee engagement can lead to decreased employee loyalty and commitment to the organization, which can result in high turnover rates and decreased productivity.

In this article, we will explore strategies for cultivating a positive workplace culture that fosters employee loyalty, driving long-term growth, and ensuring the sustainability of your business. Even small changes in your approach to employee engagement and appreciation can lead to significant improvements in retention, productivity, and overall job satisfaction.

Social Determinants of Health (SDoH) are the non-medical factors that influence health outcomes—economic stability, food access, housing, education, and community context, among others. According to the CDC, SDoH impact up to 80-90% of health outcomes, making them a critical focus for nonprofits and social service providers aiming to promote health equity.

Every organization wants a safer workplace: fewer accidents, more awareness, and a culture where employees genuinely look out for each other. But safety doesn’t happen by accident.

If you want your team to take safety seriously, you need more than policies and posters. You need a well-structured safety incentive program that motivates real behavior change. And when done right, it doesn’t just reduce incidents; it boosts morale, improves productivity, and builds trust.