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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Increasing Employee Loyalty with Positive Work Culture

Is employee loyalty a priority for your organization? Recent studies show that only 32% of full- and part-time employees are engaged, while 17% are actively disengaged (Gallup). This lack of employee engagement can lead to decreased employee loyalty and commitment to the organization, which can result in high turnover rates and decreased productivity.

In this article, we will explore strategies for cultivating a positive workplace culture that fosters employee loyalty, driving long-term growth, and ensuring the sustainability of your business. Even small changes in your approach to employee engagement and appreciation can lead to significant improvements in retention, productivity, and overall job satisfaction.

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Addressing SDoH with Gift Cards: How Nonprofits Drive Equity Through Flexible Aid

Social Determinants of Health (SDoH) are the non-medical factors that influence health outcomes—economic stability, food access, housing, education, and community context, among others. According to the CDC, SDoH impact up to 80-90% of health outcomes, making them a critical focus for nonprofits and social service providers aiming to promote health equity.

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Grow Leaders from Within: Building a Workplace Leadership Program That Works

Leadership isn’t just for the C-suite. Strong leaders at every level help shape workplace culture, boost team performance, and drive long-term success. But leadership isn’t an innate trait; it’s a skill set that needs to be nurtured, coached, and rewarded.

If you're looking to grow leaders from within your organization, there are smart, practical ways to build a leadership development program that actually sticks. Here’s how to do it in a way that inspires participation, strengthens your talent pipeline, and shows your rising stars they’re valued.

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How to Build a Safety Incentive Program That Actually Works

Every organization wants a safer workplace: fewer accidents, more awareness, and a culture where employees genuinely look out for each other. But safety doesn’t happen by accident.

If you want your team to take safety seriously, you need more than policies and posters. You need a well-structured safety incentive program that motivates real behavior change. And when done right, it doesn’t just reduce incidents; it boosts morale, improves productivity, and builds trust.

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Top 5 Ways To Promote Employee Work-Life Balance in 2024

A successful organization should be fostering a healthy work-life balance for its employees in order to maintain any kind of consistent growth. Employees who experience burnout and stress will often take additional time off which inevitably affects the company’s bottom line. We've outlined the top 5 ways to help your organization support employees to reap the benefits of work-life balance.

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