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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Boosting Healthcare Member Retention with Gift Card Incentives

Have you ever considered the allure of gift card incentives? Beyond their obvious monetary value, how might their strategic use transform industries, especially in the realm of healthcare? When well-implemented, gift card incentives not only boost healthcare member retention but also improve healthcare participation remarkably. Let's dive into how leading organizations have harnessed the power of gift cards.

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Boost Your Q4 Sales with Gift Card Incentives for Customers & Employees

As businesses approach the final quarter of the year, a time marked by increased consumer spending, they must leverage every tool at their disposal to meet year-end targets. Gift card incentives are emerging as a strategic advantage. During the crucial Q4, when holiday promotions are in full swing and companies are making a final push to meet their goals, gift cards represent a unique opportunity to engage with the market and drive sales. This article will discuss some ways to take advantage of this opportunity.  

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Beat Time & Manager Barriers: Unlock Engagement with Employee Upskilling

If it feels like every conversation in HR and leadership circles revolves around upskilling lately, you’re not imagining it. The pace of change is dizzying: by some estimates, about a third of the skills needed for the average job have changed since 2021, and the World Economic Forum thinks almost 60% of the global workforce will need to be reskilled by 2030.

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How to Support Employee Health & Wellness with Gift Card Incentives

Health and wellness programs are one of the few employee programs that benefit both employers and employees directly. These programs lower healthcare costs for both parties and provide benefits to physical, mental and financial well-being that allow employees to bring their best selves to work every day. 

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Utilizing Visa® Reward Cards to Amplify Support for Nonprofits on International Charity Day

As International Charity Day approaches, nonprofits worldwide are gearing up to make a difference. But what if there was a way to amplify their impact and engage supporters in a more meaningful way? Enter Visa® Reward Cards, the innovative tool revolutionizing charitable giving. This article delves into the ways in which nonprofits can leverage Visa Reward Cards on International Charity Day to amplify their missions and achieve their goals.

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