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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Scaling Your Business Successfully: Insights for Leaders Who Care

Scaling a business is exciting, but it’s rarely easy. Growth introduces new pressures that affect everyone, from your leadership team to your front-line employees. If it’s not handled thoughtfully, scaling can lead to burnout, turnover, and even a loss of faith in leadership—costing your organization time, money, and momentum.

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Leadership That Listens: Building Momentum Through Action & Accountability

Leadership isn’t just about direction, it’s about connection. While traditional traits like discipline and teamwork still matter, the most effective leaders today are those who act on feedback, build trust through accountability, and keep their teams aligned around a shared purpose. These qualities don’t just keep your business humming, they fuel growth, innovation, and long-term engagement.

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3 Keys to Any Safety Incentive Program

Safety incentive programs can be hard to design and even harder to implement. They should be designed to encourage teamwork, discourage non-reporting of incidents and obviously encourage safe behavior. The biggest obstacle employers face in implementing safety incentive programs is to make them a seamlessly integrated part of the employee culture, not a feared element. Here are three suggestions that will enhance any safety incentive program.

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Annoying Office Quirks and Productivity

Every office has something annoying or broken in it that has the potential to drive employees crazy and reduce productivity. It seems like small deficiencies in the office environment shouldn't reduce productivity, but you would be surprised at how much the little things about an office environment that can reduce employee motivation and productivity. Office quirks are alright, but office deficiencies can be disruptive. A new survey from
Expert Market detailed the top 10 most annoying office deficiencies, here are our top 3.

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Creating a Sense of Employee Purpose

At a large company like PwC it is a constant struggle to establish employee purpose. Employees don't want to feel like a cog in the wheel on the road to nowhere. They want to see their impact and want to have purpose in their job, whether they are in an executive management meeting or filing papers in the mailroom.
So how do employers work to establish purpose at work? Here are a few ideas that came from
PwC's recent summit on social purpose that could have a positive impact on an organization, large or small.

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