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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Does Your Workplace Wellness Program Diagnose Chronic Conditions?

According to a new survey from HealthMine, 46% of employees who were diagnosed with a chronic condition like high blood pressure, high cholesterol or diabetes over the last two years discovered their condition through a workplace wellness program. That’s almost half! This makes wellness programs a no brainer. For employees, diagnosing chronic conditions allows them and their healthcare providers to handle the condition, manage it, mitigate it and prevent it from getting worse. For employers, it allows employees the chance to manage their condition which in turn lowers the total healthcare benefit costs. The other major advantage for employers- if employees are diagnosed with a condition in the context of a workplace wellness program, they are more willing to take biometric screenings for other preventable or manageable conditions. Learn what to screen for our the white paper, Building a Healthier Workforce through Early Detection here. Here are a few more key stats from the survey:

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The 2015 IMA Summit: Join Us!

The 16th Annual Incentive Marketing Association (IMA) Summit is scheduled for July 26-28. We invite you to connect and collaborate with GiftCard Partners, among many other companies. The 2015 IMA Summit is being held in Nashville, TN and will deliver valuable tools and ideas that will benefit your business and improve your bottom line.

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Employee Recognition Programs Reflect Company Values

In today's workforce, employee recognition is more than just a "nice to have"—it’s a critical driver for retention, engagement, and embodying company culture. As companies grapple with rising turnover and a more competitive talent market, recognition programs are essential in communicating core values while maintaining employee satisfaction. Modern organizations have come to realize that a well-executed recognition program goes beyond sporadic rewards and speaks directly to the heart of a company’s mission.

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CVS Health Quits Chamber of Commerce

Recently, in a bold move, CVS Health quits Chamber of Commerce. The decision to quit came after revelations that the chamber is undertaking a global lobbying campaign against antismoking laws. Last year, CVS Health declared their mission to increase public health by discontinuing tobacco sales chain wide.

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3 Tips for Gamification in the Workplace

As HR departments struggle to figure out how to motivate employees, integrating gamification in the workplace remains a popular option. Fast Company article, What the Future of Gamification in the Workplace Looks Likediscusses the importance of realizing that simple, one-size-fits-all solutions will not work.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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