If you are investing in sales incentive program, you want to know if it is going to make an impact on your sales team with a high ROI. But the question is: what's the secret to effective sales incentives?

Rewards work in organizations because they add value to the work being done and the performance of your employees—value that may not have been clearly communicated before.

Rewards aren’t new to employee recognition and retention programs, but they are growing in popularity. Over 80% of businesses use rewards to overcome their business challenges today. They’re a perfect tool for recognizing top-achieving performance, boosting morale, and creating a supportive work environment.

In recent years, the number of employees who do not feel appreciated at work has grown, and that could be a big problem for companies. When employees are dissatisfied for long enough, they’re more likely to look for another job, which means employers are stuck with high turnover and on-boarding costs.

Every company wants to get closer to their customers, to get inside their heads and understand their buying process. Aside from learning telepathy, the next best thing is to ask them what you want to know. Customer surveys are a tool that many companies use to crack the code to what customers want and how to provide superior customer service.