Hannah Noel is the Marketing Specialist at GiftCard Partners and writes, designs and curates content to be shared on the blog and on social media. When she's not writing, you can find her sightseeing cities across the country.
We live in an increasingly digital world. According to Invesp, 62% of US consumers with Internet access shop online at least once a month on average, and that number has increased to 76% in the recent months due to more people staying home during the COVID-19 pandemic. This online growth has become an opportunity to recognize employees and thank customers by using eGift cards as loyalty rewards in order to increase retention, drive long-term business and increase the lifetime value of customers.
The cash vs. gift card debate in the reward and incentive world has a common misconception that cash is more appealing, therefore more motivating, to someone receiving it. However, studies show that gift cards are not only more intrinsically appealing, but also more effective at creating positive associations and changing behavior.
For those in need, covering basic, everyday expenses can be a constant struggle. All nonprofit organizations and charities helping at-risk populations should place an emphasis on providing the essential items and services needed by those they assist.
Many Americans are now a few months into working remotely—a practice that only a couple years ago seemed groundbreaking. When you transition to working from home, you’ll notice that there are key differences in setting yourself up for success compared to working on-site in an office.
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