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Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Rewarding Employee Safety Compliance with Incentives

Imagine a workplace where safety isn't just a rule but a celebrated part of the culture. How do you make that leap? The secret might just lie in a simple yet powerful tool: incentives. Let's explore how the right rewards can turn safety compliance from a must-do into a want-to, transforming your workplace in the process.

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Strategic Loyalty: Engaging Clients with Personalized Gift Cards

Personalization is emerging as the new standard for client interactions. For example, customized gifts constituted over 50% of corporate holiday gifting in 2022, reflecting clients' desire for tailored experiences2. Clients perceive personalization in business as positive experiences that make them feel valued and unique.

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Showing Appreciation: Dental Assistant Week Gifts & Ideas

Behind every healthy smile is a dedicated dental assistant, the unsung heroes of dental care. This Dental Assistant Appreciation Week, let's turn the spotlight on these vital team members and explore heartfelt ways to say 'thank you' for their unwavering dedication. While we’re at it, we can also take this opportunity to show our appreciation to all healthcare workers. This article explores unique gift ideas and celebration strategies to make dental assistants as well as other healthcare workers feel valued and appreciated.

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Customized Gratitude: Heartfelt Employee Appreciation Day Messages

Recognizing the dedication and achievements of employees has a profound impact on workplace culture. Heartfelt appreciation is a powerful tool for reducing turnover and increasing employee satisfaction, benefiting both your workforce and your business. Employee Appreciation Day is a beacon for such acknowledgment, offering a golden opportunity to convey heartfelt gratitude.  

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Creating Customer Referral Programs with Gift Cards

Are you wondering how to incorporate referral rewards into your 2024 marketing plans? If executed well, these programs can be powerful to start in the first quarter. The key to a strong customer referral program is the right rewards for your advocates, whether they're customers or employees who are promoting your brand.  

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