Top Gift Card Brands for Corporate Gifting in 2025

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

That’s why in 2025, gift cards are set to be the cornerstone of corporate holiday gifting strategies. This guide explores the most in-demand categories, plus how the Engage2Reward™ Gift Card Ordering Platform can help you simplify, personalize, and maximize your holiday gifting.

Why Gift Cards Are the Ultimate Corporate Gift

Gift cards provide unique advantages compared to other holiday gifting options:

• Flexibility: Recipients choose exactly what they want, ensuring satisfaction.
• Ease of Distribution: Digital gift cards can be sent instantly, perfect for hybrid and remote teams.
• Personalization at Scale: With tools like the Engage2Reward Platform, companies can add logos, custom messages, and branded carriers to make the gift memorable.
• Proven Impact: Research shows that gift cards generate higher trophy value and emotional connection than cash, making them more meaningful long after the gift is spent.

Top Gift Card Categories for 2025

Food & Beverage

Food and beverage gift cards are perennial favorites. Whether it’s for a coffee run or a dinner out, these cards are sure to please. 

• Dunkin'^® 
• Starbucks^® 
• Subway® 
• Panera Bread^® 

Health & Beauty

The health and beauty sector continues to grow, with gift cards offering access to wellness products and specialty services that support self-care and leisure. 

• Sephora 
• Ulta Beauty 
• Spa & Wellness by Spa Week 

Clothing & Accessories

Clothing and accessory gift cards are perfect for helping recipients update their wardrobe with the latest trends. 

• Nordstrom 
• Macy’s 
• DSW 

Entertainment & Electronics

As streaming services and gaming continue to dominate leisure activities, gift cards in this category are always in demand. 

• Apple Gift Card 
• Main Event
• REI 

Home Furnishing & Improvement

For those who love to spruce up their homes, these gift cards offer endless possibilities for home improvement projects. 

• Home Depot^® 
• Wayfair 
• Crate & Barrel 

• west elm^®

Sporting Goods

Support an active and healthy lifestyle with gift cards from top sporting goods retailers. 

• Dick’s Sporting Goods 
• adidas 
• Cabela's

Gift Cards: Streamlining Your Corporate Gifting Strategy 

The Engage2Reward Platform simplifies every step of your gifting program:

• Customizable Delivery Options: Send gift cards instantly via email or text, or choose physical cards with custom carriers.
• Budget-Friendly Tools: Manage budgets, approvals, and bulk orders with ease.
• Reporting & Analytics: Track usage and ROI with comprehensive reporting.
• Versatility Across Programs: Use gift cards for employee recognition, client appreciation, wellness programs, or performance incentives.

Elevate Your Corporate Gifting with the Engage2Reward™ Choice Card 

This year, GiftCard Partners is offering a limited-time promotion with the Engage2Reward™ Holiday Choice Card, redeemable for 150 top brands like those above.

Special 2025 Offer:

• No issuance fees
• 2% rebate on total purchases over $5,000^*
• Seamless delivery and redemption through the Engage2Reward Platform

This offer makes bulk holiday gifting easier and more rewarding. This promotion is available for a limited time. Learn more about the offer here, browse all available brands, and give the gift of choice this holiday season.

Beyond the holiday season, the Engage2Reward™ Choice Card offers recipients access to popular gift card brands year-round. With personalization options and instant delivery, it’s a versatile choice for any corporate rewards strategy.

Key features of the Engage2Reward Choice Card include: 

• Unmatched Flexibility: With access to a vast catalog of over 250 eGift card brands, recipients can choose the perfect reward that suits their tastes and needs. 
• Customization: Personalize your Engage2Reward Choice Card with your company's logo, a heartfelt message, an animated greeting card, or even a recipient-specific photo. This adds a thoughtful and memorable touch to your corporate gifts. 
• Instant Delivery: Send the Engage2Reward Choice Card instantly via text or email, ensuring that recipients can enjoy their rewards without delay. This convenience is perfect for remote teams or last-minute gifting needs. 
• Versatility Across Programs: Whether you're looking to reward employees, incentivize sales, promote customer loyalty, or support health and wellness programs, the Engage2Reward Choice Card is the ideal tool to elevate your reward offerings. 

By choosing the Engage2Reward Choice Card, companies can eliminate the guesswork from gifting, providing a solution that is both convenient and highly appreciated by recipients. 

Gift cards remain a top choice for corporate holiday gifting, offering a blend of convenience, flexibility, and personalization that makes them a standout option. With the Engage2Reward Platform, you can take your corporate gifting to the next level, ensuring that every recipient feels valued and appreciated this holiday season. 

*This Promotion is limited to U.S. customers only. Single order must total $5,000 or more to qualify. All qualifying orders of $5,000 or more must be placed between September 1 and December 31, 2025. The 2% rebate on all qualifying offers will be applied as a credit in your Engage2Reward account and can be redeemed between 1/5/2026 and 3/31/2026 on new purchases only. ACH/Wire payment customers: a deposit account will be set up to provide access to promotional funds during the promotional redemption period. Credit card payment excluded. Not to be combined with other offers. GiftCard Partners reserves the right to modify or discontinue this offer at any time. Questions? Email us at support@engage2reward.com