At GiftCard Partners, we’re excited to announce the newest addition to the Engage2Reward™ Gift Card Ordering Platform — the CVS Select+™ Gift Card, now available to help organizations drive healthier outcomes with greater control and flexibility.
What is the CVS Select+ Gift Card?
The CVS Select+ Gift Card allows you to purchase anything at CVS®
, Longs Drugs®, and Navarro Discount Pharmacy® locations nationwide with the exception of alcohol and lottery products, prescriptions, gift cards, and MinuteClinic® services.
Health-Focused Incentives, Made Simple
As organizations increasingly seek to align their incentive programs with wellness and prevention goals, the CVS Select+ Gift Card offers a timely solution. Developed by CVS®, this new product empowers recipients to make everyday purchases that support their well-being.
Unlike traditional gift cards, the CVS Select+ Gift Card restricts spending on alcohol and lottery products — making it an ideal fit for programs that must comply with Centers for Medicare & Medicaid Services (CMS) guidelines and other health-focused restrictions.
Perfect for a Range of Health & Wellness Programs
This new gift card is designed for flexibility and compliance across a variety of use cases, including:
- Workplace wellness and employee incentive programs
- Medicare/Medicaid benefit initiatives
- Nonprofit outreach and community health campaigns
- Women’s health and uninsured wellness programs
- Academic and medical research participation rewards
- Support for the uninsured and underinsured
Where Flexibility Meets Responsibility
With over 7,000 CVS, Longs Drugs, and Navarro Discount Pharmacy locations, recipients can easily access a wide range of everyday health essentials* — from vitamins and personal care to over-the-counter remedies and healthy snacks.
Key Features of the CVS Select+ Gift Card:
- Built-in Spend Restrictions: Compliant with guidelines — excludes alcohol and lottery products.
- Nationwide Redemption: Usable online and in-stores at CVS, Longs Drugs, and Navarro Discount Pharmacy locations across the U.S.
- Customizable Campaign Support: Add co-branded cards, personalized messages, and compliance codes through the Engage2Reward Platform to reinforce your program’s purpose.
- Secure Validation Platform: Ensure secure and appropriate delivery with self-attestation or claim number validation before issuance.
Use Case #1: Empowering Preventive Care in a Corporate Wellness Program
Imagine a mid-sized tech company launching a "Spring into Wellness" campaign to encourage preventive care. As part of the program, employees earn a CVS Select+ Gift Card after completing milestones like biometric screenings and flu shots.
This approach boosts participation, simplifies administration, and ensures employees can spend their rewards on health-supportive products — not alcohol or lottery products. The HR team manages everything through the Engage2Reward Platform, streamlining distribution and tracking engagement.
Use Case #2: Supporting Medicare Members with Targeted Wellness Incentives
A regional Medicare Advantage plan uses CVS Select+ Gift Cards as incentives in a Chronic Care Management program. Members receive the cards after completing health assessments or refilling prescriptions on time, with digital or mailed delivery.
The card’s restrictions ensure CMS compliance, while the Engage2Reward Platform makes scaling and managing the campaign effortless — increasing trust and program participation.
Use Case #3: Offsetting Costs for the Uninsured and Underinsured
Employers, nonprofits, counties, and municipalities are increasingly seeking cost-effective ways to help underserved populations access the care they need.
The CVS Select+ Gift Card provides an ideal solution, helping individuals purchase daily essentials, over-the-counter medications, and wellness items while maintaining program oversight and control.
Whether used to fill the gap for those without traditional insurance or as part of a broader public health initiative, this card empowers recipients to take control of their health without administrative complexity. By supporting responsible spending on OTC products and everyday items, it becomes a powerful tool to combat rising healthcare costs and medication non-adherence in vulnerable populations.
This use case is particularly timely as more organizations move to bridge health equity gaps and invest in holistic community wellness strategies.
Why It Matters for Your Organization
Whether you’re engaging employees, supporting underserved communities, or managing government-sponsored benefits, the CVS Select+ Gift Card gives you the confidence of controlled spending with the convenience and reach of a nationally recognized retailer.
With this launch, CVS bridges the gap between freedom of choice and responsible spending — and through the Engage2Reward Platform, it’s easier than ever to put this powerful tool into your recipients’ hands.
Ready to take the next step?
You can now add CVS Select+ Gift Cards to your organization’s incentive toolkit through the Engage2Reward Gift Card Ordering Platform.
For more information or to start customizing your program, contact your GiftCard Partners representative, schedule a call with our team, or contact us via email here or here: cvsselectplus@giftcardpartners.com
*Excludes purchases on alcohol and lottery products, prescriptions, gift cards, and MinuteClinic fees.
