GiftCard Partners Blog

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

The start of a new year gives organizations a natural reset point. Employees return with fresh energy, new goals, and a desire for clarity about what’s ahead. But motivation doesn’t sustain itself; it requires intentional structure, thoughtful communication, and environments that support people in doing their best work.

At the halfway mark of 2025, Gallup’s latest report on employee engagement reveals a sobering truth: only 32% of U.S. employees are engaged in their work. That stagnation is costing businesses a staggering $2 trillion in lost productivity. And while the stats are eye-opening, the real question is: What can leaders do about it?

If you're looking for a way to inspire your workers, motivate them, and get more out of your team, we have one big tip for you: stop thinking of them as 'employees.' Instead, start thinking of them as people. They're not interchangeable parts that you can tweak and change to get more work out of—they're living, breathing, working people with personalities, priorities, and passions.