GiftCard Partners Blog

As we approach 2026, the new year presents an exceptional opportunity: employees feel renewed, ready to adopt fresh habits, embrace new goals and take on new challenges. It’s also a pivotal moment in many organizations’ fiscal calendars to help teams start strong and set up a year of success.

Retaining talent is extremely important for the success of any organization. After a year of working remotely, employees may not be as engaged as they previously were, and the pandemic has completely changed the corporate landscape into an employees’ market. Employees no longer have to fight for positions or accept jobs they don’t love. They now have the flexibility to get a job anywhere in the United States; all they need to do is hop on a Zoom interview from the comfort of their couch, give notice, and they could decide to leave your organization in a matter of days or weeks. 

As much of the U.S. gets back to a “new normal” with the COVID-19 pandemic waning, many businesses that require either low-wage, hourly, or exclusively in-person workforces are still finding themselves short-staffed. These sectors of the American workforce are critical to the healing of the economy and for getting individual businesses back to operating at pre-pandemic levels. 

As employers prepare to welcome employees back to their offices, it’s critical that employers prepare their staff for the “new normal” at work. Communicating new safety expectations in advance helps employees familiarize themselves with changes like different schedules and new safety protocols that involve wearing personal protective equipment (PPE) and increased spacing of workstations. 

The debate over office vs. dispersed workforce is a hot topic for any industry that can support a permanent remote workforce. Many companies are deciding to keep remote workers due to the effectiveness in productivity as well as reduced costs. Others are turning to a hybrid model, mixing in-person work days (that are either mandatory or at the discretion of individuals or teams) with remote office days. While working from anywhere has benefits for both employers and employees, it also represents a huge shift in how Americans work. That shift happened in an instant at the beginning of the pandemic as a matter of necessity and now companies are more carefully considering how they want their employees to work.