GiftCard Partners Blog

The NPD Group and the Jay H. Baker Retailing Center at the Wharton School of Business at University of Pennsylvania have collaborated on a study to determine generational differences in buying behaviors from Baby Boomers to their Millennial children. Here are three key trends they discovered.

Personalizing employee engagement is critical to the success of a program. Making employees feel personally recognized and appreciated makes them feel that their individual contribution and impact on the organization truly matters and is noticed. Here are three ways to personalize employee engagement, and things to avoid:

Employee loyalty can be considered a dying principle in today’s professional environment. However, all organizations are looking to increase employee loyalty and lower their turnover rate.

Motivating your sales team is an essential component of your organization’s overall success. A highly motivated sales team is more engaged, experiences lower levels of absenteeism, and is better equipped to acquire and maintain loyal clients. However, motivation isn’t a one-size-fits-all approach; it requires a combination of recognition and appreciation tailored to the unique preferences of each salesperson.

Today’s workplace is more age-diverse than ever. For the first time in history, five generations are working side by side — from seasoned Traditionalists to Gen Z digital natives. According to the U.S. Bureau of Labor Statistics, more than 165 million people make up the civilian labor force, and participation among those over 75 has more than doubled since 2000. Meanwhile, Gen Z and Millennials now represent nearly half of the U.S. workforce and are reshaping what engagement, flexibility, and purpose look like at work.