GiftCard Partners Blog

With the holiday shopping season fast approaching retailers are preparing for big revenues and high traffic in stores. Preventing gift card fraud is a great way to ensure revenue is retained and retailers don't take a hit to their Q4 numbers because of consumer fraud. According to a recent survey by NRF 78% of retailers have been victims of gift card fraud. Here are 3 ways to prevent gift card fraud this season
1. Keep an Eye on Gift-Card Racks: Keep gift cards in an area where store clerks and floor attendants can see them. Protecting gift card numbers from view and keeping racks in plain sight will help prevent consumers from stealing cards or gift card numbers.
2. Raise a Red Flag for Zero Balance Complaints: Employees can replace customer gift cards with zero balance cards behind the register. If you receive a number of zero balance complaints from a single store it may be time to closely monitor staff.
4. Compare Number of Gift Cards Activated with the Number Sold: Doing simple comparisons of number of gift cards sold with the number activated can help you stop any issues you may have during the short 25 day shopping season. Catching a fraud issue as it's happening rather than finding out about it later is always a better strategy.
For more information on preventing gift card fraud this holiday season check out this article from Entrepreneur.com.

Achieving customer loyalty is no doubt one of the biggest challenges our clients face…it’s a moving target. Not only are consumer needs evolving by the day, but retail marketing is impacted by new consumer technologies, for online and brick-and-mortar buying. We have a general picture of how technology is effecting our brand content flow, buying experience, and rewards and loyalty – we are consumers ourselves and we participate in one or all of these brand experiences every day. But how are these technologies effecting our clients? They are retailers and merchants who partner with us to promote their gift cards in programs such as customer loyalty, engagement, and rewards. They are on the front lines of technology evolution, retail marketing, and customer loyalty and engagement and their challenges are multiplied by selling in the B2B marketplace. Check out the
Ten Ways Technology Can Enable Customer Loyalty Infographic posted on the Huffington Post online. 

Google announced earlier this month that as of August 21st it would suspend support on Google Wallet for gift cards and loyalty cards (often utlizing point systems). This seems like it could be a blow to the gift card industry, like for those who sell bulk gift cards, as it limits the ways gift cards can be distributed and redeemed. However I am scratching my head to figure out if we, the gift card industry should even care that much.

The realm of Corporate Health & Wellness is vast and changing constantly. GiftCard Partners is dedicated to keeping you up-to-date on the latest in corporate wellness, health and wellness program strategies, creating a healthy workplace, and more…enter the CVS/pharmacy eNewsletter. This
quarterly enews is a great way to stay current with all the news, trends and technologies in the Corporate Wellness industry. This issue highlights:

Gamification is a trend that continues to gain traction in the workplace. It can be applied to health and wellness initiatives, employee motivation programs, and even training programs. New research from the University of Colorado indicates that new employees who participated in online gaming and interactive modules as part of the training process showed higher overall retention rates, a greater knowledge of the organization and their particular role, and a higher level skill set. Gamificationtraining engages employees in the process of on-boarding, rather than having new employees sit through hours of static training sessions where they listen to so much information it is more difficult to retain and later apply. Gamification alsoallows employees to learn and apply simultaneously, making information more digestible and creating mechanisms to help employees remember important points. Gamifying employee training is an innovative way to invest in employees right from the start. Employees will appreciate the engaging training sessions and feel supported by the organization from the outset of their time. Using gamification for ongoing employee training, for employees who have been with the organization for a period of time, can go one step further byusing incentives for game winners and goal reachers. Using small incentives such as a gift card to a popular retailer such as 
CVS/Pharmacy or 
The Cheesecake Factory for those who achieve or meet their goals from the training will not only ensure that employees absorb the desired material but that all employees are motivated to complete the training and work towards its goals.