GiftCard Partners Blog

If you are immersed in the world of employee motivation, recognition and rewards; you’ve been hearing a lot about gamification: a business tool to integrate key techniques and mechanics into the workplace via “games”. Simply put, integrating interactive games as a tool within training or incentive programs improves employee engagement, motivation and productivity. GCP’s gift cards are well engrained in such programs as game points can be accumulated to select a really useful “prize”, like lunches at
SUBWAY, Health and Beauty items at
CVS/pharmacy, high quality, trend forward, and professional fashions from
The Limited…GCP’s gift cards are carefully selected for B2B programs like employee rewards. GCP’s recent blogs lead to gobs of the evidence that gamification should be looked at seriously within incentive programs,
Incentive Experts Point to Gamification as Top Incentive Trend,
Snowfly’s 16 Key Findings for Success white paper,
IRF’s 12 Trends in Rewards and Recognition for 2012,
Gamification Keeps Employees Engaged and Brand Image Strong…but this blog offers you a deep dive into the mechanics of gamification, data on participation levels, performance and reward successes, and what you can expect long term. Take a deep dive into gamification with “
Snowfly’s Gamification in the Workplace: 15 Key Discoveries”, by Dr. Brooks Mitchell. His work has been published and referred to in hundreds of publications, including Forbes, Wall Street Journal, Fortune, and the New York Times.

It is easy to provide standard compensation to employees: salary, plus rewards for organizational success and individual achievements. But what about innovation? If an employee finds an innovative way to change the business for the better, or to change the atmosphere in the office, shouldn't that be rewarded on a higher level? Shouldn't innovation that improves the business either internally or externally garner organization-wide recognition, not to mention some compensation that goes beyond standard bonuses? Rewarding innovation is important to move your business forward, and to keep your employees engaged in the company's work at all times. To know there is a high level reward behind innovative thinking and behavior is a huge employee motivator, and lets employees know that their organization stands behind them as long as they are committed. The compensation could be monetary, or it could come in the form of a choice of gift cards, which would reward the employee in a more personal way. Gift cards hold a trophy value, and can be used by the employee to treat themselves, friends, or family with their reward. Compensating employees is expected, but rewarding and engaging employees by driving your business to innovation is much more productive.
For more information on how to reward your employees for innovative behaviors check out this Fast Company article.

The Incentive Research Foundation released an executive briefing entitled 
2012 Trends in Rewards and Recognition, which shows emerging trends for 2012. Some of the top trends include:

For many employers, making the connection between “games” at work and increased productivity can be a tough leap to make. But evidence of the success of gamification increasingly piles up and now there are many corporate success trends we can point to. Yet, the term “gamification” and the motivation technique is becoming a cornerstone of corporate and employee incentive programs. Snowfly, an employee recognition and incentive company reports over 2,700,000 hits on Google for the term, over 150 million of their corporate performance games have been played, and they expect gamification to be a 2.8 billion dollar business by 2015.1 In
Snowfly’s 16 Key Findings for Success white paper, they tout that their workplace games have a 93% participant approval rate within incentive and employee performance programs, yet the national approval average for traditional programs hovers around 45%.2 Many more key discoveries and lessons learned can be found in the
white paper. In
Incentive Research Foundation’s (IRF) recent top trends webinar, they list gamification as #4 out of their
12 Trends in Rewards and Recognition for 2012. IRF white paper outlines Gartner Group’s prediction “that by 2015, half of all managed innovation processes will include game mechanics, and that by 2014, 70% of all the Global 2000 organizations will have at least one “gamified application” in place.3 The future seems quite bright for this innovative interactive method of motivating, incenting, and rewarding. Are you using such techniques yet? Sources: 1 & 2:
Gamification after Twelve Years and 150 Million Games: 16 Key Findings for Success 3:
IRF Trends &
Gartner’s report: Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes

I had the pleasure of attending the Incentive Research Foundation (IRF) 12 Trends in Rewards & Recognition webinar last week. It was a truly well put together and extremely professional event; I don’t tend to take these attributes for granted these days. And the
post webinar white paper download is filled with survey results, studies, insights, economic climate conditions, mobile technology implications in the workplace, the latest engagement techniques, and so much more. During the webinar, they noted that they’d release 2 new studies about the use of prepaid cards as incentives and rewards and
11 new studies and white papers on the use of rewards, recognition, and motivational meetings in the workplace. Here are IRF’s top 12 Trends, do take the time to download the white paper; it’s a must read for employers involved with engagement, motivation, recognition, and rewards…the things that keep your business ticking!