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Gun Buy Back Programs, and other ways to incent desired behavior

The "Kicks for Guns" program in Central Florida, will be held from this weekend in order to get illegal and unwanted guns off the streets of the greater Orlando area.  No questions will be asked of anyone turning in a gun, and people who turn in guns will be rewarded with gift card options from select local retailers.  These types of buy-back programs are common in communities when local law enforcement is trying to rid the community of certain dangerous materials.  Another common buy back program is for old prescriptions.  Often in communities local law-enforcement will reward community members with a relevant gift card in exchange for their old prescriptions. This is a way for the community to come together to promote safety and unity, and indulge in the offered rewards. For more information on the
gun buy back in Orlando click here.  Have you seen any other buy-back programs? Where and what was the reward? Let us know by leaving a comment.

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2011 Holiday Outlook & How to Capture Shopper Attention

The voice of the consumer should be heard very clearly if retailers are going to make the most of the coming holiday season. On August 4th, 2011, Retail TouchPoints (RTP) published their Holiday Outlook and Retailer Case Studies from savvy retailers who are using technology in answer to call. “The retail industry is moving into the second half of what could be considered the best-performing sales cycle since the economic downturn, and the pressure is on to maximize holiday sales. To succeed during the 2011 holidays, retailers are adopting more innovative, customer-engaging strategies and tactics to create winning experiences across all channels” says RTP.
The 2011 Holiday Outlook is a report from
Retail TouchPoints (RTP) that addresses key trends and strategies driven by “omni-channel shoppers”. What will you find in the report? *    Shopping technologies are becoming an important factor for showing which retailers will capture the all-important economy recovering sales. “Shopper-driven technologies, such as tablets, and tactical ideas on how retailers can utilize the mobile channel to cater to today’s time-starved, empowered shoppers *    Retailers can learn about mining the social sphere to extend their holiday strategies beyond engagement and storefronts, capitalizing on peer reviews and user-generated content. *    Unique and effective ways retailers can be on the forefront of cross-channel innovation, by utilizing new media and integrating the shopping experience to drive customer engagement and sales.” And case studies from *    Kirkland’s “Glee Spree” multichannel promotion *    Coach’s recent venture into mobile commerce *    Hallmark.com’s ability to forecast and cater to seasonal online demand; and *    JCPenney’s aggressive iPad implementation designed to deliver a seamless in-store experience Click here for the RTP article:
Retail TouchPoints 2011 Holiday Outlook Highlights Holiday Must-Haves Click here for the Retailer Case Studies PDF:
Savvy Retailers Can Count On A Winning Season

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2026 Workplace Culture Report: Key Insights for Employers

The workplace looks a lot different than it did just a few years ago. Employees are ambitious, financially stressed, and navigating new expectations around balance, technology, and growth. According to SurveyMonkey’s 2025 Workplace Culture and Trends report, the gaps between what employees want and what employers deliver are widening — but so are the opportunities to bridge them.

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GiftCard Partners is Published in Working Mother Magazine Online

I recently posted a response and opposing side to a story called “The Myth of Work Life Balance”, which stated that there was no such thing as this balance, that this idea is a pathetic chase and unattainable. Of course, I scathed out my side, practically offended that a woman would advocate “giving up” our journey to work-life balance; it doesn’t exist. Honestly, I’ve felt a bit unsettled that my attempt at debunking this myth was just one mom’s personal story and perspective and not representative enough of others’ truths. However, my company meeting gives us proof otherwise.

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Multi-Channel Retailers, Gift Cards, and Profit Margins

The number of consumers shopping across multiple channels is expanding while retailers everywhere face margin challenges and an uncertain economy. Consumers will seek information both on-line, and through mobile technology but will only shop in the most convenient channel. Multi-channel retail has become theexpectation (and a competitive advantage). This strategy allows the company to be everywhere the consumer is shopping, and lowers the risk the shopper will inquire at their outlet, and spend their money elsewhere. The difficult part of multi-channel retail is making the transition and keeping up with the consumer trends. How are multi-channel retailers reacting to this change in consumer shopping?

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