In Cumberland County, NJ the infant mortality rate is 8.9 per 1000 births.  This is believed to be the result of mothers missing prenatal doctor's visits.  The county has recently launched a program where mothers can receive gift cards, or other types of incentives for making their prenatal appointments on time.  This program is ensuring the health of babies and mothers in an area where health professionals struggle to get mothers the proper prenatal care.

This kind of program is very similar to other health and wellness programs, such as office weight loss groups, who are increasingly offering incentives to employees making healthy lifestyle choices.  Have you used a program like this in your office or community?  Leave us a comment and let us know.

GiftCard Partners’ client CVS/Pharmacy offers a Select Card which is perfect for health and wellness programs, as it is redeemable on only healthy items such as Baby Care, Allergy remedies, First Aide, Pain relievers, Home Diagnostics, Oral Hygiene, Stomach medicine, Nicotine Replacements, and Eye and Ear Care and filters out purchases such as cigarettes and Alcohol.

For more information on the Cumberland County "Baby Love" program click here