GiftCard Partners Blog

While getting a customer in your store for the first time is important, in order for your success in retail, the focus needs to be placed on repeat business. It is 6-7 times more expensive to acquire a new customer than it is to keep one. Customer loyalty programs work well, but most businesses may be getting it wrong. Here are 3 steps for measuring customer loyalty and rewards ideas.
Track Customer Purchasing Habits  In order to measure the effectiveness of a loyalty program we need to record the number of new customer vs. the number of repeat customers. This is the very basic first step, tracking who is coming in and what they have purchased. The easiest way to obtain this information is through a connected POS system. A connected POS system automatically sets up customer profiles and tracks their purchases every time they return. This helps provide retailers with an insightful analysis of their customer base. Having linked loyalty cards/spending cards also helps in tracking customer purchases.
Calculate Important Metrics Simple metrics can help a retailer know whether or not their loyalty program is impacting their customers. Some important metrics to consider:

In today’s dynamic rewards landscape, customer loyalty programs have evolved well beyond the simple accumulation of points and miles. With rapid advancements in digital engagement and changing consumer expectations, modern rewards programs are all about creating meaningful, personalized experiences that keep customers coming back. In this refreshed look at loyalty strategies, we explore how innovative tools like the Engage2Reward™ Gift Card Ordering Platform are revolutionizing customer engagement.

Cheesecake is a beloved dessert around the world. While many assume the sweet treat originated in New York, it actually dates back 4,000 years to ancient Greece. The popularity of this dessert serves quite well for The Cheesecake Factory. Their dessert-forward menu boasts more than 30 variations of cheesecake in nearly 200 locations across 5 countries. Since its’ establishment in 1978, The Cheesecake Factory has had a certain reputation as a dessert hot spot, but there is a lot about the history, origins, and other quirky secrets about the national restaurant chain you may not know. Here are five of our favorite revelations about The Cheesecake Factory:

We've been back for slightly over a week and we still can't help but discuss all the exciting information we learned at this year's All Payments Expo (APEX 2016). Between one-on-one meetings, keynote speakers, and roundtable discussions, the payments industry is more robust than ever before.

With the weather getting warmer and gas prices on the decline, more people are thinking about their vehicles. This has AutoZone gearing up for the spring selling season in a big way. In anticipation of their busiest season yet, AutoZone is hiring
10,000 additional employees through April. The leading retailer and distributor of automotive replacement parts and accessories in the United States has shown incredible growth and stability, especially since their recent rebranding and increase in the number of mega-hubs. With over 5,100 locations, AutoZone has also pledged to hire more than 20,000 transitioning service members and military veterans by 2020.  Since last year, more than 4,600 current and prior U.S. Military Service Members have already been hired.  AutoZone continues to secure its long-time place in the automotive replacement parts market. With most American adults both needing to own and maintain a vehicle as well as the deep affinity many consumers have for fixing and enhancing their own vehicles, AutoZone is the perfect destination for everyone.