Non-Cash Rewards are Key to Long-Term Sales
Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:
CVS Tobacco Free Anniversary
This month marks the one year CVS tobacco free anniversary, the landmark decision banned all tobacco products from their more than 7,800 stores. CVS Health Research Institute released a study that suggested this one pharmacy chain’s decision could be impacting American behavior as a whole. According to the new study, in markets where CVS/pharmacy has 15% or more market share results showed:
AutoZone Brand Loyalty: Put the Customer First
Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call, AutoZone CEO William Rhodes said,
Plus is Equal: The Bold Lane Bryant Campaign
Plus is equal, the bold new campaign from Lane Bryant, tells us it’s time to celebrate and represent all women equally no matter their size or shape. Over two-thirds of U.S. women are size 14 to 34, and almost all of those women feel that the retail fashion industry is ignoring their fashion needs. The creative for the campaign was shot by renowned fashion photographer Cass Bird and has been featured in major news outlets, magazines, and websites including Vogue, Glamour, Refinery29, PopSugar, The E! Network, and the 67th Emmy awards. The Plus is Equal campaign follows up a strong #ImNoAngel campaign Lane Bryant ran this past spring, which earned over 16 billion media impressions worldwide.
Boston Market Rebranding & #LogOutLookUp
The Boston Market rebranding campaign, “All Good,” kicked off back in June. If you're looking for signs of the rebranding on their menu it may be harder to see. The campaign stands up for the simple goodness of families and friends, connecting over real food, carefully prepared, affordable, and without compromise.
