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CVS Tobacco Free Anniversary

This month marks the one year CVS tobacco free anniversary, the landmark decision banned all tobacco products from their more than 7,800 stores. CVS Health Research Institute released a study that suggested this one pharmacy chain’s decision could be impacting American behavior as a whole. According to the new study, in markets where CVS/pharmacy has 15% or more market share results showed:

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AutoZone Brand Loyalty: Put the Customer First

Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call, AutoZone CEO William Rhodes said,

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Plus is Equal: The Bold Lane Bryant Campaign

Plus is equal, the bold new campaign from Lane Bryant, tells us it’s time to celebrate and represent all women equally no matter their size or shape. Over two-thirds of U.S. women are size 14 to 34, and almost all of those women feel that the retail fashion industry is ignoring their fashion needs. The creative for the campaign was shot by renowned fashion photographer Cass Bird and has been featured in major news outlets, magazines, and websites including VogueGlamourRefinery29PopSugar, The E! Network, and the 67th Emmy awards. The Plus is Equal campaign follows up a strong #ImNoAngel campaign Lane Bryant ran this past spring, which earned over 16 billion media impressions worldwide.

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Boston Market Rebranding & #LogOutLookUp

The Boston Market rebranding campaign, “All Good,” kicked off back in June. If you're looking for signs of the rebranding on their menu it may be harder to see. The campaign stands up for the simple goodness of families and friends, connecting over real food, carefully prepared, affordable, and without compromise.

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Papa John's Ingredients: Getting Even Better

 When it comes to Papa John’s ingredients, their well-known slogan has said it all, “Better Ingredients. Better Pizza. Papa John’s”. Now, the CEO and founder, John Schnatter, is looking to give that mantra a fresh new meaning as the company plans to launch a new campaign to further improve the quality of their ingredients by removing even more artificial ingredients from their pizza. The first step to this commitment is to give customers an illustration of which unwanted ingredients are currently being used, which are not used, and what will be removed by 2016. Papa John’s created a new web page in order to keep customers updated. The web page also compares Papa John’s ingredient scorecard with two industry leaders in removing artificial ingredients, Chipotle and Panera. By the end of the year, Papa John’s ingredients are expected to be on par with Chipotle, which has one of the cleanest labels. The company also plans on issuing a statement about not using artificial colors by the same deadline.
Papa John’s is no stranger to using quality, real ingredients in their pizza. Back in 1996, Schnatter specified to a sausage and beef plant that he did not want artificial ingredients or unsavory animal parts in his product. Though told the price of these quality ingredients were more, Schnatter said he was unwilling to compromise.

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