GiftCard Partners Blog

As companies head into the first quarter of the year, it’s important to stay focused on employee morale. It can be easy to focus on business goals and ease up on employee engagement initiatives after the holiday season. However, employee engagement needs to be a year-round endeavor to be effective. The first quarter is the perfect time to boost motivation at work by testing innovative recognition programs to see what resonates with your employees.

Finding a strategy to keep Medicaid members engaged in healthy activities is not always easy. Medicaid members may have trouble with appointment attendance due to a lack of access to, or inability to pay for transportation; or, they are unable to take time off from work, which is often in arduous, blue-collar industries. 

One of the most effective ways to increase employee engagement and customer loyalty is sending an eGift Card as a reward or thank you.

Employee rewards and recognition programs are no longer “nice to have.” In 2026, they’re a core lever for engagement, retention, and performance—especially as organizations navigate hybrid work, tighter budgets, and rising expectations for personalization and impact.

Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.

Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.