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Leverage Loyalty Programs: And Customers


Customers love loyalty programs. This is a long-standing tradition and has only evolved with new technologies. Many times loyalty programs are tailored to each store’s primary audience to both increase engagement and for customer retention. They bridge the relationship between the retailer and the consumer shopping/buying process. Now it’s time for organizations to leverage loyalty programs. A recent infographic by Selfstartr showed how loyalty programs are on the rise. The average number of loyalty programs per household was up 13.3% in 2015, increasing from 10.9% in 2014, and they are even popular with affluent shoppers.

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How to Get Repeat Customers: 5 Retention Strategies

In the dynamic landscape of business, attracting customers is challenging, but the real success lies in retaining them. Repeat customers not only boost revenue but also act as brand ambassadors. To create a robust and loyal customer base, businesses must implement effective strategies that go beyond initial transactions. This blog post explores key methods on how to get repeat customers, offering insights that can significantly impact customer retention.

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Customer Loyalty Programs for Millennials

Millennials play a major role in the way retailers and merchants now look at the loyalty game. With technology constantly evolving and Millennial consumers, aged 18-34, on the brink of every change, those same retailers and merchants have to be right there with them. A recent study from ExcentusThe Road to Rewards: What Drives Millennial Loyalty? states,

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Incentives and Rewards in 2016: The role they play in program success

Throughout 2015, many companies were faced with similar issues around engagement, recognition, acquisition or retention, wellness, and more. As you take the time to evaluate efforts, here are a few trends that speak to the integral part incentives and rewards play in the success of your program in 2016. Find the right incentive

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The Link Between Employee Loyalty and Customer Engagement

Employee loyalty and customer engagement: two seemingly independent business issues that are actually inextricably linked. While it seems that employee loyalty is an internal HR issue that should only be tied to employee recognition and length of service rewards like additional PTO or a special recognition ceremony, that isn’t the case. Employee loyalty is an external real business issue because employee longevity, employee satisfaction, and employee loyalty are all inextricably linked to customer engagement and ultimately customer spending. Melanie Frok describes three critical components of employee engagement and loyalty that are most critical to your business:

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