GiftCard Partners Blog

Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.

Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

We know employee loyalty matters, but here’s even more proof. In a 13-year-old Harvard Business Review article (we won’t even make you break out the microfiche to find it), Fredrick Reicheld introduced the world to the NPS (net promoter score) as THE metric you needed to know about to grow your business. Now, HR departments are using the eNPS (employee net promoter score) to see how likely their employees are to recommend their organization as a place people should want to work. Here are three reasons employee loyalty matters, and why you should pay attention to your eNPS. 

From HR and sales to healthcare programs and customer engagement, organizations are rethinking how incentives are structured. Tight budgets, rising expectations from participants, and pressure to demonstrate measurable ROI mean that traditional, one-off reward programs are no longer enough.

In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...