GiftCard Partners Blog

Since gift cards are given as gifts, incentives and employee rewards, they are often thought of by retailers and merchants as a customer acquisition tool. Let’s say a customer doesn’t shop at a particular retailer or merchant often or at all. Yet a family member, friend or employer gives a particular brand based on it meshing well with the recipients’ needs. This gift card now becomes a new customer acquisition tool or a customer loyalty tool for the retailer. BUT, are retailers also thinking of their own gift cards as a tool to lower operating costs? When your customers use debit and credit cards for their purchases, the burden of the transaction fees falls on that retailer. There are no fees when your customers utilize their closed-loop gift cards in your own name. The impressive numbers add up when you think of the difference your gift cards can make when selling them by the hundreds and thousands in the B2B market. GiftCard Partners’s customers buy multi-millions of dollars in face value gift cards annually across all our retail brands. Those are all consumers using your gift cards versus credit or debit payment card options that rack up fees charged to you. Check out
First Data’s Perspective: The Evolution of Gift Card Strategy to see how retailers and merchants are re-evaluating their cost of payment acceptance at their POS locations.

A decade ago, having a “good boss” often meant someone who kept the team on schedule and paid you on time. Today the bar is much higher. Remote and hybrid work have become the norm, managers face unprecedented stress, and employees have more options than ever.

A recent Inc.om article calls NOW the time to reward employees, but they state, “If the economy gets better and job prospects improve, you may need to offer more incentives to keep your best employees”. It’s indisputable that as the economy revives, so will job opportunities to your employees and your competitors will be vicious when it comes to recruiting the best your company has to offer. Showing your staffers how much they matter is critical to TOP employee retention. GCP’s comments about how gift cards meet the 3 views of this article follow each Inc.

The Incentive Research Foundation released an executive briefing entitled 
2012 Trends in Rewards and Recognition, which shows emerging trends for 2012. Some of the top trends include:

Many retailers and merchants decide to go it alone when it comes to creating or updating their customer loyalty program. But those who have an existing loyalty program still need to ensure it remains fresh and offers the best of what customers are expecting. Truly, you should be thinking about going beyond basic loyalty, to gain loyal customer and brand advocates. Here are some simple steps to take to update your program…and keep those customers coming back.