GiftCard Partners Blog

Gallup’s research highlights a notable gap in how company culture is experienced by leadership compared to managers and individual contributors. On average, there’s a 19-point disparity, with leadership often reporting stronger connections to organizational culture than those on the ground level. This divide can create misalignment, reduced engagement, and lower productivity among teams. To close this gap, companies must intentionally foster cultural alignment across all levels, using strategies that not only engage but resonate. One effective way to do this is through the strategic use of gift card incentives, which can reinforce engagement and cultural values from the top down.

Career development isn’t just a nice-to-have, it’s a must-have. In today’s competitive job market, employees want more than a paycheck: they want growth, purpose, and a future. For HR leaders, this presents both a challenge and an opportunity. Get career development right, and you don’t just retain employees—you build a motivated, high-performing workforce.

Thinking you can’t afford an employee incentive and rewards program? Incentives don’t have to be expensive and you can pair them with the financial needs of your employees. A recent study from researchers at California Institute of Technology (Caltech) suggests that employees could “choke” if the stakes or rewards are high. They  liken this performance phenomenon to a sports event in which people become afraid of losing their reward. “It is a somewhat unexpected conclusion. After all, you would think that the more people are paid, the harder they will work, and the better they will do their jobs -- until they reach the limits of their skills”, states Science Daily. However, these researchers have found that the more that is at risk, the more performance could be hindered, therefore demotivating and working against larger company goals. Digging deeper, their  research also revealed that “performance improved as the incentives increased -- but only when the cash reward amounts were at the low end of the spectrum. Once the rewards passed a certain threshold, which depended on the individual, performance began to fall off.” This speaks volumes about “knowing thy employee”. Interesting science that is easily parleyed into the concept of providing more incentives, in smaller amounts, like gift cards. Gift cards can be purchased in bulk in any increment, but cards like
SUBWAY,
Boston Market, and
CVS at $20 or $30 per gift card offers your employees small incentives that they can really use. They will grab lunch on the way to their summer destinations, bring dinner home for the family and stock up on sunscreen and first aid for the season. Source:
ScienceDaily Online – Science News

As the summer months approach, many employees seek flexibility and perks that align with the season. Companies can capitalize on this opportunity to boost morale, productivity, and loyalty by offering targeted benefits. Here are some key insights and recent statistics on what employees value during the summer and how to implement effective reward strategies.

Open and honest communication in the workplace is essential for building trust, increasing productivity, and improving employee morale. When employees feel comfortable sharing their thoughts and concerns, companies can address issues proactively and foster a culture of transparency. According to a 2023 study by McKinsey, companies with strong communication strategies are 3.5 times more likely to outperform their competitors.